Serial Killer And Its Effects On Society s Most Dangerous...

The word â€Å"psychopath† may call to mind the sadistic Hollywood cannibal Hannibal Lector or the infamous serial killer from the 1970s Ted Bundy. This perception of psychopathy is accurate but incomplete. Psychopaths are significantly more likely to make contact with the criminal justice system and their crimes also tend to be more violent than those of other criminals (Carrà © et al., 2013). Psychopaths are found to be responsible for approximately 50% of serious crimes and make up about 20% of North American prisons (Hare, 1999). Psychopaths are notorious for being among society’s most dangerous individuals; however, this category not only refers to the ruthless serial killers, sex-offenders, and stereotypical convicts. In reality, most psychopaths are not criminals. In fact, most psychopaths possess a superficial charm that makes them rather appealing. This paper will focus less on the extreme, criminalized psychopath and more on those whom we might unknowingly encounter in everyday life. After exploring the diagnostic criteria for psychopaths and how the qualities associated with psychopathy tend to be favored in the workplace, this paper will examine how the disorder poses ethical problems for corporations and how society is dealing with the issue. Before exploring the callous world of the psychopath, the distinction between psychopathy and sociopathy must be addressed. While these two terms are frequently used interchangeably, they are not identical diagnoses.Show MoreRelatedThe Creation of a Serial Killer: Nature vs. Nurture Essay1120 Words   |  5 Pagesâ€Å"Serial killers are human black holes; they scare us because they mirror us,† spoke Shirley Lynn Scott, known author and psychologist. This stands true throughout history, as most serial killers blend in with society. Serial killing is formally defined by the FBI as â€Å"a series of three or more killings, having common characteristics such as to suggest the reasona ble possibility that the crimes were committed by the same actor or actors.† But what exactly drives someone to kill another human beingRead MoreEveryone Is Living With Sociopaths, And Is Surrounded By Them1283 Words   |  6 Pages Sociopathy and You Everyone is living with sociopaths, and is surrounded by them. Sociopathy is a personality disorder affecting one s thoughts and actions towards others (Personality Disorder), but many sociopaths are hidden from the average citizen (Thomas, 52). Sociopathic behavior originates from social causes, has a large impact on society, and has no cure. People commonly use the term sociopath while knowing little about the social roots and environmental causes of this disorderRead MoreEffects Of Antisocial Personality Disorder On Society1468 Words   |  6 PagesEFFECTS OF ANTISOCIAL PERSONALITY DISORDER The Cause and Effect on Society from being diagnosed with the condition from Adolescence to Adulthood Antisocial Personality Disorder There have been several studies done to demonstrate the condition known as Antisocial Personality Disorder. Around the 19th century it was called, with what the doctors would in the beginning refer to as moral insanity (National Collaborating Centre for Mental Health, 1970). When doctors first came across individualsRead MoreCapital Punishment And The Death Penalty1643 Words   |  7 PagesIn today s world, terrible crimes are being committed daily. Watching the news, listening to the radio or reading a newspaper shows proof of this cruelty. So what can be done about these criminals? Capital punishment has been exposed throughout history; â€Å"In the Jamestown colony of Virginia in 1608, Captain George Kendall was hanged for the capital offense of treason. Among other serious capital crimes in colonial times were murder, rape and witchcraft† (Fridell). The death penalty has been underRead MoreSerial Killers : A Good Thing For A Mother Essay1767 Words   |  8 Pagesand creating a greater chance of sexual problems in their future. Many serial killers reported a higher than average sex drive Even though abuse is extremely prevalent in one way shape or form, not all individuals who grow up to become serial killers were abused, Jeffery Dahmer for examples, supposedly was never abused and is claimed to have had a pretty â€Å"normal† childhood and upbringing. 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Each agent in the team brings different views to try and identify th e motivations and the triggers of each predator in anRead MoreThe Effects of Violent Media on Children, Adolescence, and Adults2656 Words   |  11 PagesThe Effects of Violent Media on Children, Adolescence, and Adults Cheri Burns COM/220 August 17, 2011 Mary McWilliams The Effects of Violent Media on Children, Adolescence, and Adults Violence in every form of media is a part of daily life. Children of all ages all over the world are being affected by violence in one form or another. This paper is focusing on television and gaming that children are engaged in. There have been many studies looking at this problem and ways to prevent childrenRead MoreVictims Of Mental Illnesses And Personality Disorders987 Words   |  4 Pagesmisunderstood, individuals suffering from behavioral, personality, mood, and other disabling psychiatric disorders have been the target of infamous horror films, needless imprisonment, and despicable medical and psychiatric institutions. For those of us with mental illnesses, this has created an environment catering to a series of hopeless, paranoid, lonely, and disparaging emotions; stunting their voice and ability to succeed in western culture. The ladder has formulated and promoted dangerous stereotypes

An Older Brothers Influence in James Baldwin’s Sonny’s Blues

In James Baldwin’s â€Å"Sonny’s Blues,† the unspoken brotherly bond between the narrator and his younger brother Sonny is illustrated through the narrator’s point of view. The two brothers have not spoken in years until the narrator receives a letter from Sonny after his daughter dies. He takes this moment as an important sign from Sonny and feels the need to respond. While both Sonny and the narrator live in separate worlds, all Sonny needs is a brother to care for him while the narrator finds himself in the past eventually learning his role as an older brother. When the narrator and Sonny finally get a chance to speak to each other after many years, they begin to slowly open up to each other the grim reality that they face. I said:†¦show more content†¦He knows his brother has as problem with drug addiction, but he does not want to see him give up without a fight. He cares about his brother, which is what Sonny has needed all this time; an olde r brother to tell him that he should not give up, that he should make smart decisions and make something of himself. The narrator is trying to make up for all the time apart that he has spent from Sonny during his time of need, and perhaps that is his way of making himself feel better about abandoning his younger brother so many years before. Sonny has had a problem with drugs for some time, which leads him having to serve a jail sentence. The narrator tries to stay oblivious, which is part of the reason he turned his back on his younger brother for so many years. â€Å"I couldn’t believe it: but what I mean by that is that I couldn’t find any room for it anywhere inside of me. I had kept it outside me for a long time. I hadn’t wanted to know. I had had suspicions, but I didn’t name them, I kept putting them away†(831). The way that he dealt with his younger brother’s problems was by turning his back on them. He knew that Sonny was dealing w ith heavy problems, but chose to look past them and live his own life. He also knows that leaving his brother during the time he needed him the most was wrong of him to do. The narrator goes on to say, â€Å"I didn’t want to believe that I’d ever see my brotherShow MoreRelated The Theme of Identity in Sonnys Blues Essay1622 Words   |  7 Pages James Baldwins short story Sonnys Blues highlights the struggle because community involvement and individual identity. Baldwins leading theme - the discovery of identity - is nowhere presented more successfully than in the short story Sonnys Blues (Reilly 56). Individuals breeds isolation and even persecution by the collective, dominant community. This conflict is illustrated in three ways. First, the story presents the alienation of Sonny from his brother, the unnamed narrator. SecondRead MoreJames Baldwin s Sonny s Blues1452 Words   |  6 PagesJames Baldwin’s Sonny’s Blues is a short story that, for some pe ople, could be considered a challenging read. Not because of the level of difficulty, but for the fact that it shares a lot of human angst. However, Baldwin’s story still manages to be entertaining, as well as holding many life lessons in it. Baldwin’s story teaches lessons such as; dealing with suffering, being supportive, and accepting differences. James Baldwin’s Sonny’s Blues does a noble job of relating to the readers on variousRead MoreJames Baldwins Sonnys Blues1418 Words   |  6 Pages A common idea of James Baldwin is that he happens to write more significant essays rather than fictions or dramatic pieces. However, his most common theme of choice, ones discovery of self-identity- is elaborately broadcasted and exhibited greatly in his short story â€Å"Sonny’s Blues†. First circulated in the late fifties and then again in the mid-sixties, Sonnys Blues explains Baldwin’s reasons for his famous arguments in the arena of Black freedom, while also providing a visual bonding ofRead MoreSonnys blues literary analysis2558 Words   |  7 Pagesï » ¿Jane-Clare Dauito Professor Thorstensen English Composition 2 11 December 2013 Within The Blues James Baldwin’s â€Å"Sonny’s Blues† is a story of how a distant and conflicting relationship between two brothers is saved by the powerful message within music. In â€Å"Sonny’s Blues† the music portrays a very powerful message. The story begins with Sonny being arrested for heroin use. 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He struggles with his stagnation in Harlem, his unfulfilled dreams and the disconnect between himself and his only family, his brother. However, not all hope is lost. He serves as a teacher for others, full of knowledge of how one can truly suffer and still triumph (Norton 47). Only when he is finally able to connect with his brother through music, are his â€Å"blues† finally heard and he affirms his individualityRead MoreThe Light and Darkness of Suffering Depicted in Sonnys Blues2446 Words   |  10 Pagespain that defines us as individuals. The question becomes do we let suffering consume us, or do we let it define our lives? Through James Baldwin’s story, â€Å"Sonny’s Blues†, the manner by which one confronts the light and darkness of suffering determines whether one is consumed by it, or embraces it in order to â€Å"survive.† Viewing a collec tion of these motifs, James Baldwin’s unique perspective on suffering as a crucial component of human development becomes apparent. It is through his compassionate portrayal

SWOT Analysis and Porter’s 5 Forces analyses of John Lewis Partnership Free Essays

Abstract This paper looks at John Lewis, a top retailer in theUKand a very successful brand in the EU region as a whole. It scans the environment in which John Lewis operates while scrutinizing the attractiveness and competitiveness of the retailing industry in theUnited Kingdom(Porter’s Five Forces analysis). The SWOT analysis is done to bring in to light the retailer’s strengths and weaknesses and to expose any opportunities that it can capitalize on and the possible threats it may stumble upon in the process of further development. We will write a custom essay sample on SWOT Analysis and Porter’s 5 Forces analyses of John Lewis Partnership or any similar topic only for you Order Now Introduction Since its inception in 1864, the John Lewis brand has grown in to one of theUK’s leading departmental stores and enduring brands. John Lewis boasts the only remaining traditionally English brand with a focus on quality, value-for-money and practicality (John Lewis, 2008). John Lewis specializes in selling food and drinks, clothes and household goods. In addition, John Lewis has recently diversified into financial services such as insurance and credit cards. During the early 2000’s, the company experienced serious financial crunches due to tribulations with its supply chain and poor product offerings with the worst time being at the year ending March 31, 2001 when its profits were recorded to be as low as ?2.8m on revenue of more than ?8bn (John Lewis, 2008). However, the retailer managed to turn its fortunes in the preceding years following changes in the management and has since attained a remarkable growth in profits due to rigorous cost cutting, promotions, widespread store refurbishment and aggressive marketing (Economist, 2012). Thus, profit before tax (?997) and net profit (?860m) for the year ending March 31, 2011 were at their highest since 2001 (John Lewis, 2012). However, following the credit crisis in the US and the difficult trading environment in the UK over the 2010 Christmas period, the company’s sales growth saw a marked slow-down and its shares plummeted almost overnight (Economist, 2012). John Lewis has recently gained the title of â€Å"bell-weather† in theUKretailing industry, which means that if John Lewis is besieged, the whole sector is also struggling to stand on its feet. To this end, the SWOT analysis below looks at the environment in which John Lewis is operating, bringing in to light the companyà ¢â‚¬â„¢s strengths and weaknesses while exposing the opportunities that the institution can capitalize on and the possible threats it may lurch in to in the process of further growth. SWOT Analysis Strengths John Lewis enjoys a strong brand of embodying qualities, practicality and value-for-money promoting its customer loyalty (John Lewis, 2012). John Lewis profits have been growing steadily since 2001 and the cash position was very strong as at the year ended 31 March 2011 marking a decade of enormous economic growth (MS, 2011). The highly qualified management team has being greatly praised for having reversed John Lewis fortunes in the last decade. John Lewis aggressively markets itself and has recently used celebrities like as their brand ambassadors (John Lewis, 2012). Weaknesses John Lewis performance slipped over the 2010 Christmas period. While all retailers practically underperformed during this time, John Lewis was the most exposed. At the time of writing, the share price was 361p with the 52-week low of 367p and high of 759p, which means that John Lewis MS had lost more than 50% of its value during the year (Sunday Times, 2011). Similarly, the price/earnings ratio of 9.4 is very low as compared to that of its competitor’s i.e Mark and Spenser. The price/earnings ratio is the key indicator of investor assurance in a company (Arnold, 2002). John Lewis has recently started cutting prices to match up the ever increasing competition. This may devalue the brand (The Economist, 2012). The company has been recently criticized for fuelling accusations of poor managerial incompetence, corporate governance and lack of transparency infuriating many large investors (Nugent and Hawkes, 2012). Opportunities The idea of developing markets to Asiapresents large opportunities for John Lewis. Designing of trendier clothes would attract young and potential customers to its stores. Online sales provide a great opportunity since online margins are higher citing extensive growth from online companies like eBay (John Lewis, 2011). The adoption of healthy lifestyles by customers presents an opportunity to sell healthy foods and sports gear. Growing insurance and credit card industry. The industry has been on an upward trend over the past decade. Considering that John Lewis has a division that contributes over 23% of its total revenue dedicated to this segment, it is likely to reap significant benefits if this opportunity is fully utilized. Threats Currently, John Lewis target group are older customers usually over 45 years. This might pose as a risk in the future due to the fact that today’s 20-30 year olds will still stay trendy after 10-20 years and might be reluctant to shop in John Lewis, especially taking into consideration the desire for people to look younger nowadays (The Economist, 2012). Jeremy Paxman shaped a storm of negative publicity when he criticized John Lewis underwear due to lack of support (Nugent and Hawkes, 2012). Even though it is considered that every third woman and fifth man in the UKbuys John Lewis underwear, the publicity may have an adverse effect on sales (John Lewis, 2012). The stated poor corporate governance in the company might lead to a fall in the interest margins and reduced revenues accrued from the cash equity business. Such declines may lead to a situation whereby clients lose their confidence on the company’s ability to meet its financial obligations. In addition, a decline in returns indicates that the group lacks the ability to deploy its resources to profitable ventures. Porter’s Five Forces Level of competition Competition in the retail industry sector is extremely fierce. Predicament to this problem is exacerbated by the fact that institutions are diversifying into non-core turfs thus creating extra competition. John Lewis is particularly exposed to competition as it sells not only food and drinks but also apparel and household goods. This leaves it vulnerable to competition from giant supermarkets such as Tesco, Asda, Sainsbury’s and clothes retailers such as Next, Topshop, Marks Spencer and Zara. Porter (1985) wrote that â€Å"companies pursue one of three generic strategies: low cost, differentiation or hybrid†. In this regard, John Lewis has long tried to distinguish itself from competition by placing itself as a higher quality value-for-money brand. However, this has being greatly affected by the cuttings in apparel prices which poses a risk of de-valuing the brand in the market and losing the scope of specialization (Arnold, 2012). However not a key business for John Lewis, the John Lewis credit cards and insurance face a lot of competition from banks and building societies. Threat of Substitutes Apparently, there are no major substitutes to food and clothes. This makes the threat of substitutes relatively low. Notably, the key threat in substitutes in the food market is mainly Waitrose, while Peter Jones and Marks and Spencer offer high quality apparel. Asda and Tesco have also introduced less affordable alternatives and are even trading dinner jackets (Wilkes, 2012). In this regards, the threat of substitutes is relatively high. Threat of New Entrants The threat of new entrants is relatively low. This is due to the massive capital investments required in setting up a successful chain store. Also, the retail industry is mature and a new entrant in the market would consider offering something radically new, which is quite difficult to do in cloth retailing. All key retailers have strong reputable brand names therefore benefits from customer loyalty, which becomes increasingly important in homogenous markets (Doyle, 2002). The existing retailers are firmly clenching on to their market shares and would use all available methods to counter any new entrants i.e. litigation. Importantly, the lack of market knowledge – particularly for foreign investors-possess as a barrier to new entrants. Bargaining Power of Buyers Is relatively high. The buyer’s concentration is high giving them an advantage in dictating tastes and rules. The switching costs are low and there are plenty of alternatives. The UKeconomy is prospected to slow down by mid 2013 forcing retailers to cut down prices and focus more on customer needs (BBC, 2012). Bargaining Power of Suppliers Is rather low. John Lewis being a large company listed with a huge turnover, suppliers always want their products on the retailer’s shelves in order to reach a large customer base enjoyed by John Lewis (Daveyand Laurance, 2008). Unlike other stores, John Lewis is not overly dependent on suppliers as it mainly sells own branded products. This means that it largely buys raw materials and not finished goods, which is favourable for margins (John Lewis, 2012). Conclusion Although John Lewis managed to conquer its financial crisis in the early 2000’s, it now faces a slowdown in its profit gains. This has being partly contributed by the past economic crunch in theUnited Stateswhich spread to Europe and to theUKmainly (ABC News, 2008). As the spending power of consumers decreases, customers get more cautious and start to shop around more for cheaper products (John Lewis, 2012). Even though John Lewis has a lot of strength to help maintain its leading position in the UK retail market, it should also be on the verge of managing its weaknesses and be particularly cautious with regard to any form of bad publicity that may tarnish its name. John Lewis should consider all possible means of maintaining investor relations and consider reforming its executive management to improve its corporate image. Developing in to other markets and online sales present great opportunities and John Lewis should not vacillate in embracing them (BBC, 2012). References ABC News (2008). Buffet: US essentially in recession. 3 March 2008. www.acnews.go.com (Accessed 31/07/2012) Arnold, G. (2012). Corporate financial management. 3d. ed.Essex: Prentice Hall. BBC (2012). Darling signals economic slowdown. 8 March 2012. www.news.bbc.co.uk (Accessed 31/07/2012) Davey, J and Laurance, B (2008). John Lewis under fire: how the City turned against Rose. The Sunday Times. 16 March 2008, p.12-13 Dess, G.D., Lumpkin, G.T. andTaylor, M.L. (2004). Strategic Management: Creating Competitive Advantages. McGraw Hill Professional, p. 75 Doyle, P. (2012). Marketing Management and Strategy 3d ed., Pearson Education. Financial Times (2012). Market data. Information on oil prices. 24 March 2012. www.ft.com (Accessed 31/07/2012) LegalMedical (2008). Man loses MS grape case. 14 March 2008. www.legal-medical.co.uk (Accessed 31/07/2012) John Lewis (2012). John Lewis Annual report 2011. www.johnlewis.com (Accessed 31/07/2012) Nugent, H and Hawkes, S (2012). George follows Jeremy Paxman as John Lewis faces another brief challenge. 20 March 2012. www.timesonline.co.uk (Accessed 31/07/2012) Porter, M. (1985) Competitive advantage: creating and sustaining superior performance.New York: Free Press The Economist (2012). The world in figures: industries. The world in 2012. p124, 126 The Economist (2012). A Rose by any other name. A retailing star ticks off investors at an awkward time. 13 March 2012, p58-60 The Sunday Times (2012). Top 200 companies indices. 16 June 2012, p.19 Wilkes, D (2007). Asda launches ?35 tuxedo in attempt to sew-up formal attire market. The Daily Mail. 14 November 2007. www.dailymail.co.uk (Accessed 31/07/2012) How to cite SWOT Analysis and Porter’s 5 Forces analyses of John Lewis Partnership, Essay examples

iPhone Maintain its Initial Momentum Case Study

Question: Discuss about the iPhone Maintain its Initial Momentum. Answer: Introduction: Apple Incorporation is one of the most observable companies in the world and has a very good brand value which is recognize by consumers and appreciated worldwide. The dominance of the brand Apple in Asia especially in India is huge. Except from being a computer manufacturing company Apple has made evolution in the Smartphone industry by introducing the most sophisticated and premium quality Smartphone known as iPhone which changed the face of Apple Incorporation. The man behind this innovation of iPhone is Steve Jobs. Not only in the field of Smartphones but also introducing sophisticated electronics goods like Apple iPod, Apple Mac Book and Apple Watch. The iPhone was launched in January, 2007 and from that period it has created a noise among several consumers. For this case study the researcher has selected India among others Asian countries to evaluate the questions and provide solutions accordingly. In a market place there are two types of environment which are not controllable but they affect various marketing strategies. The two environments consist of micro and macro environments. The micro environment is all the internal factors which include the suppliers, sellers, customers and the general public. And the macro environment consists of demographic forces, economic factors, and technological factors, social and cultural factors of any organization. Both this above mentioned environment are to be judged carefully before entering into a market as it provides detail information about the market scenarios. For evaluating the impact of micro and macro environment in Indian the researcher is going to describe it with a SWOT Analysis. Strengths: One of the most differential factors of Apple is their Brand Value and quality of products they provide to their customers. Not only Apple manufacturer good products but also promotes innovation. In Indian marketing place if a brand like Apple has to survive it has to promote consumer loyalty. As Indian customers are committed to their brands and have social and cultural behavior attached to them. The brand Apple has the ability to promise brand value to their customers by providing exceptional quality of products, high class technology and premium image (Rachet . 2014) Weakness: The weakness associated with the Brand Apple is that they charge a very high price for their products and there are lots of restrictions in the software of the iPhones which creates a great hazard for consumer to adapt the technology. And there are many companies those sale there product at a cheaper rate compared to Apple. So if Apple needs to succeed in India it has to lower its price (Tar . 2013) Opportunity: As the growing potential of Smartphones are getting larger. There is large market potential in India which Apple can utilize to capture and retain valuable customers. Due to constant technological advancement Apple has always been able to delivered sophisticated products and this encourages Indian customers to purchase iPhone more than any other brands (Rachet . 2014) Threat: The biggest threat associated with Apple is Android and Samsung. As iPhone runs on iOS software which is not so much user friendly and android software which is known as the best operating mobile software are getting consumer preferences more. Another important threat to Apple is the Brand Samsung which is very much in competition with them. The differentiation factor of Samsung that it has a varied number of products. While Apple only concentrates only with iPhone. To penetrate and explore the Indian market place Apple needs to make changes in their product line with much more number of Smartphones and a consumer friendly operating system (Tar . 2013) So with the help of the SWOT Analysis we can get a wider view of what are the factors Apple must concentrate on before launching iPhone in India and how Apple can solve those issues permanently. The Strengths and Weakness of Samsung and Apple are as follows: Samsung: It is one of the largest manufacturers of television sets and mobile phones. It is also one of the companies that is dominating the market share of 21.4% of Smartphones. It has a very intensive research team and exceptional design capabilities. With strong manufacturing units and spontaneous marketing abilities they are impressing lots of consumers (Cive. 2013) The weakness related to Samsung that it is not able to cope up with the marketing strategies implemented by Apple. Competition from several other brands like Xiaomis and Huaweis are penetrating the market (Cive. 2013). As Samsung devices are mostly equipped with Google Android operating system most consumer have a perception that Android is an inferior product in respect to Apple iOS operating software. Consumers also think that Samsung products are not so technologically advanced as compare to Apples. Another weakness of Samsung is that their marketing strategies are not classy as Apples. Apple: The Strengths of Apple are it is one of the most valuable brands across the world. With constant innovation of products and a positive brand image Apple is leading the Smartphone market globally. Apple always penetrates the market with market skimming pricing strategy with the help of which they receive high initial returns on their investments. Apple incorporation is always innovating so they are quite aware of the new technologies which provide them a competitive benefit over other brands. The weakness prevailing with Apple is that they have a very rigid distribution network which only enables them to select certified seller of its product. As the distribution of the product get limited the market reach of Apple decreases. Due to their high pricing strategies Apple products are not entertained by low end markets. And it is only consider for those consumers with a high level of purchasing power. As in India low end marketing customer are more than 70% of the market the sales growth of Apple tends to fall (Hill et al. 2014). Recommendation to Apple: If Samsung needs to dominate the Asian market then it is necessary for them in innovating their products and uniqueness of their smart phones. The main problem with Samsung mobile devices is that they are very slow and often needs a lot of charging. The battery life is also poor. Another crucial factor is that Samsung does not put lot of efforts when it comes to marketing and promotion. With high quality of advertisement and promotional awareness they can dominate the market. Samsung concentrates not only in mobile phones but with a huge numbers of products which deteriorate its image and brand value. So if they want to establish themselves as one the leading Smartphones Brand in Asia they must focus on mobile devices only (Sarwar et al. 2013). There are few strategies with the help of which Apple can surpass Samsung growth in Asian Market. The first step that Apple needs to follow is to expand their distribution network across Asian countries, by not only selecting authorized sellers but also including sellers from different domains. This can gradually increase the potential customers in global marketing scenario. The next step is to increase the demand of Smartphones and tablets among Asian countries. As Apple only promotes iPhone, and focus only on that product it will be beneficial for them if they increase the number of product lines and innovate more products they will be getting a competitive advantages over other companies. Another important factor by which Apple can succeed is by lowering it prices (Cusumano . 2013). This decreasing of prices can be done by charging less to the consumer and having low limits of profit from them. Innovating low cost product for Asian countries and maintaining same quality standards. Accomplishment of all the services related to product features should be available to the customers. For example basic apps, Apple News, Apple Pay and iBooks are not available in Asian countries. Absent of local languages in iPhones are also a barrier for apple in Asian countries. If Apple has to grow in Asia the above mentioned factors should be properly analyzed and evaluated accordingly to make Apple as dominant leader of Smartphones in Asia (Sarwar and Soomro 2013). Conclusion: The assessment deals with the impact and effects of different marketing environments on the strategies of Apple while launching its iPhone in India. Apple is one the most innovative companies in the world. And with their high skilled employees they can literally transform the evolution of Smartphones globally. As far India is considered it is one of the growing economies and if Apple uses its strategies right they can really become the market leader. While Samsung is dominating the market with new product lines and comparatively less prices than Apple it is necessary for Apple to adapt to these changes. Moreover Apple needs to focus on customer retention by providing them valuable after sale services and introducing more new features in their product. One of the most adverse problems Apple is facing is labour disputes in their manufacturing plant in China, which increases the price of the product gradually so it is necessary for them to open more manufacturing units across the world. References: Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Civi, E., 2013. Marketing strategies to survive in a recession.International Journal of Business and Emerging Markets,5(3), pp.254-267. Cusumano, M.A., 2013. The apple-samsung lawsuits.Communications of the ACM,56(1), pp.28-31. Fisher III, W.W. and Oberholzer-Gee, F., 2013. Strategic management of intellectual property.California management review,55(4), pp.157-183. Harris, L.K., 2014. Apple Computer Pricing Strategy: Key Success Factors and Profit Margin. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Rachet, B., 2014. Swot Analysis of Apple Inc.Docs. school Publications. Rani, H.M.N.S., Zuber, F., Yusoof, M.S., Zamziba, M.N. and Toriry, S.A., 2016. Managing Cross-Cultural Environment in Samsung Company: Strategy in Global Business.International Journal of Academic Research in Business and Social Sciences,6(11), pp.605-613. Sarwar, M. and Soomro, T.R., 2013. Impact of Smartphones on Society.European Journal of Scientific Research,98(2), pp.216-226. Sun, Y., 2014. A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study of iPhone. Tar, A., 2013. Apple SWOT Analysis. Yi, C., 2013. Unlocking a Balance in US Mobile Phone Locking Policies.Available at SSRN 2394292.

Everyman Close Reading Essay Example

Everyman Close Reading Essay Everyman EVERYMAN. O Jesu, help! All hath forsaken me. GOOD DEEDS. Nay, Everyman; I will bide with thee. I will not forsake thee indeed; Thou shalt find me a good friend at need. EVERYMAN. Gramercy, Good Deeds! Now may I true friends see. [855] They have forsaken me, every one; I loved them better than my Good Deeds alone. Knowledge, will ye forsake me also? KNOWLEDGE. Yea, Everyman, when ye to Death shall go; But not yet, for no manner of danger. [860] EVERYMAN. Gramercy Knowledge, with all my heart. KNOWLEDGE. Nay, yet I will not from hence depart Till I see where ye shall become. EVERYMAN. Methink, alas, that I must be gone To make my reckoning and my debts pay,[865] For I see my time is nigh spent away. Take example, all ye that this do hear or see, How they that I loved best to forsake me, Except my Good Deeds that bideth truly. GOOD DEEDS. All earthly things is but vanity:[870] Beauty, Strength, and Discretion do man forsake, Foolish friends, and kinsmen, that fair spake— All fleeth save Good Deeds, and that am I. (851 – 873) In Everyman, lines 851 – 873, the reader gets a clearer idea of what the theme of the play is. It brings into focus what the play revolves around most, and puts the rest of the play together. In this section of the play right before Everyman climbs into his grave with Good Deeds, Everyman talks about how everyone he thought were friends to him abandoned him, and he recognizes Good Deeds for being the one person, despite his past of paying him no mind, to accompany him on his journey and to be with him until he reaches his grave, and the very end of his life. Good Deeds tells of how and why he is the only one to accompany him to meet his maker. This section justifies the reason behind why Good Deeds is the one to accompany Everyman to the grave, as well as past events in the play. The main point of this section is to reveal to the reader why it is Good Deeds that stays with Everyman until the very end of his journey. Despite the fact that throughout his lifetime, Everyman didn’t pay attention to Good Deeds, Good Deeds makes it clear that he â€Å"will not forsake [Everyman] indeed† (853) and identifies himself as â€Å"a good friend at need† (854). We will write a custom essay sample on Everyman Close Reading specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Everyman Close Reading specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Everyman Close Reading specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Good Deeds was with Everyman until the very end, displaying the meaning that in any one person’s life good deeds are what matters most when they die. It is one’s good deeds that will never leave when a person dies and that nothing else will accompany you to the grave and beyond. In lines 864 – 869, Everyman explains how it is his time to go, and to pay his debts, before his time is up. He makes the point, using himself as an example, that everyone that he loved most left him. Those he thought he could count on abandoned him. He went to Fellowship, Kindred and Cousin, and Goods, the people he loved most in life, and they all refused to accompany him. Beauty, Strength, and Discretion also neglected to be there for his journey. Even in the end, as shown in this section in line 859, Knowledge also leaves Everyman to face his grave alone, with no one but Good Deeds, who stays with him until the very end and helps him to seek salvation. Good Deeds also makes a very good point in the last 4 lines of the section, lines 870 – 873, that supports what Everyman says in lines 864 – 869. Good Deeds makes the very good point that â€Å"earthly things is nothing but vanity† (870), meaning that material possessions are vain and meaningless. Your life cannot be defined by what material things you possess. As said in lines 872 and 873, your beauty strength and discretion will not last forever, and also will not be there to accompany you to your grave. In reality, with time these things each fade as you get older, you will develop wrinkles, the skin loses its elasticity, and your looks will change. Strength also deteriorates, the older you get, the less energy and physical strength you have. Even discretion fades, one might be put into a nursing home against their will when they get older, taken off the hands of their children. This is another example proving that family just might not always be there in the time leading up to your dying days, and definitely will not accompany you to the other side. Your friends and your family will also leave you in your last moments of life. They might be there throughout your life, but in the end, they will still leave you. It is you who must seek salvation. Family, friends, or riches will not help you reach that. Knowledge also left him in the end, stating that he would stay with Everyman until he reached the grave, to make sure he did not encounter any further obstacles. This shows that one gains knowledge throughout life, it allows them to overcome life’s obstacles but like everything else, will not be with you when you take your last breath. What stays with you until the end and beyond the grave, are your good deeds. Good Deeds says so himself in line 873, â€Å"all fleeth save Good Deeds, and that am I. † This means that everything and everyone leaves, except for your good deeds. Good Deeds stayed with Everyman until the very end and went with him to the grave and accompanied him to what awaited beyond that. This section is important because it highlights the main point of this play. Your good deeds are the only thing that matter on the journey to salvation. Your beauty, strength, material goods, family and friends, are not what make you who you are. With time, all of those things fade away. They are meaningless. The good deeds you perform throughout your life are what define you above all else, and that is the one thing that will define you as a person, and help you reach salvation. EVERYMAN. Oh Jesus, help! Everyone has abandoned me. GOOD DEEDS. No, Everyman; I will go with you. Indeed, I will not leave you; You will find me to be a good friend when you need one. EVERYMAN. Thank you, Good Deeds! I see now who my true friends are. All of my friends have left me, each one; I loved them more than just Good Deeds. Knowledge, are you also leaving me? KNOWLEDGE. Yes, Everyman, when you go to Death; But not yet, I’ll be here incase of any dangers. EVERYMAN. I thank you Knowledge, with all my heart. KNOWLEDGE. I will not depart from you Until I see where you will go. EVERYMAN. I think that, finally, I must leave So that I can make my last judgments and pay my debts For I notice that my time is almost up. Learn from this, all who can see and hear How those I loved most abandoned me, Except for my Good Deeds, which are true to me. GOOD DEEDS. All material things are nothing but vain; Man will lose Beauty, Strength, and Discretion Silly friends and family, pretty as they are— All leave except for Good Deeds, and that’s who I am.

Finding Forester Movie

Finding Forester Movie According to Erikson, healthy growth of the personality depends upon the successful resolution of eight stages in ego development throughout the lifespan (Frick, 1991). Each stage unfolds a biologically predetermined sequence in the interaction with social forces and the requirements of the culture, and each represents a critical period of transition in the healthy development of the ego and evolution of the personality.Advertising We will write a custom research paper sample on Finding Forester Movie specifically for you for only $16.05 $11/page Learn More As one follows this epigenetic principle of maturation, the healthy resolution of a given stage of development depends in a large measure upon the strength of the foundation established in the earlier stages. Each stage becomes a crucial building block in the developmental process and ego functioning (Frick, 1991). Essentially, Erikson formulated eight major stages of development, each one posing a unique task and simultaneously presenting the individual with a crisis that he must fight against. As employed by Erikson, a crisis is not a threat of a catastrophe, but a turning point, a crucial period of increased vulnerability and heightened potential. According to Erikson, there are eight basic stages of development. The first one is trust versus mistrust. This is the first stage of human life. During this stage, children decide themselves whether trust or mistrust other people depending on their own early life experiences. Autonomy versus shame and doubt is the second stage. During this period, children begin to walk, crawl, climb and explore the surrounding world. A new conflict confronts them. When parents are patient and cooperative, the children gain a sense of independence, and if the child is not encouraged, he or she develops a sense of shame and doubt. Initiative versus guilt is another stage. During this time, the repertoire of motor and mental abilities that children can m aster expands greatly. Parents who give their children freedom in running, sliding, bike riding, skating and roughhousing allow them to develop initiative. Parents who curtail their childrens freedom or even forbid to undertake such activities make their kids feel a sense of guilt. Industry vs. inferiority is the next stage which indicates that children should be given an opportunity to exercise their abilities at a tender age because without some of them, they will not able to grow and develop. Now, let us take a closer look at the stage identity versus role confusion.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More As children grow, they try to gain an understanding of who they are and how they should come to that understanding. If this is not achieved, then they become confused and are not able to gain a sense of control in their lives. This stage is followed by the next one ca lled generativity versus stagnation. During this stage, Erikson states that one seeks to reach out to other people’s concerns which are beyond a person. Generativity entails selflessness while stagnation is a condition in which individuals are preoccupied with their material possessions or physical well being. Lastly, the stage of integrity versus despair comes. It is a common feature of the old age. At this stage, one takes stock of their years. Some people despair while the others are grateful for their lives. Personality development as illustrated by Erikson is clearly captured in a motion picture titled Finding Forrester. This is a movie which is based on a story about a New York High school student by the name of Rob Brown who is stared by Jamal Wallace (Gines, 2009). This is a teenager who is intelligent and talented. This teen finds himself with an acclaimed writer William Forester who develops a friendship with him after the teen sneaked into his office on a dare (Fri ck, 1991). Jamal is a young man who left his neighborhood school after being recruited by New York Prep for Prep, a New York City program for the students who are gifted and talented. Jamal is a student who excels in mathematics and science. He is also a gifted basketball player. This movie brings to the fore the realities of black teenagers who hide their love of books, their dreams, and their brilliance in order to fit in with their peers (Gines, 2009). A major lesson the movie addresses is that of the reciprocal relationship between the teacher and the student (Mckinnon, 2005). Too frequently, teachers forget that the word teacher and its definition would not exist if there were no students. In other words, teachers need students as much as students need teachers. Jamal Wallace entered the home of a recluse writer on a dare taken from his friends. However, he ran in fear, leaving his book bag, when Forrester appeared (Mckinnon, 2005). At that point, Jamal’s life changed ir revocably. Forrester, a famous writer, whose first and the only published novel made the same impact as Ralph Ellison’s Invisible Man, finds Jamal’s notebooks in the boys bag and examines his work.Advertising We will write a custom research paper sample on Finding Forester Movie specifically for you for only $16.05 $11/page Learn More Though Jamal leaves his book bag in Forrester’s home, Forrester critiques the notebooks and throws the book bag out the window with such comments as ‘constipated thinking’. Jamal is not amused. He realizes that he met someone who can help him to develop his writing skills, a person who is a true writer and an inquisitive mind. That is why, he runs towards Forrester rather than away from him. Once Jamal enters Forrester’s apartment, Forrester’s life as a teacher is also irrevocably changed. While Jamal is fascinated with the walls of, perhaps, the first editions of the books that he has read, Forrester tests the intellectual, emotional and ambitious parameters of the young black male in whose works he has seen the signs of greatness. One of Jamal’s first lessons is that he learns how to write with his heart and revise later with his mind. At his new school, Jamal has two obvious foes,: a young basketball peer and a literature teacher. The first one does not like Jamal because the young man of obvious parentage does not want Jamal to identify with him. The literature teacher, Robert Crawford, does not also like the boy because he is a failure as a writer, lacking the genius reflected in Jamal’s work (Mckinnon, 2005). Uniquely gifted, Jamal is as skillful at playing basketball as he is at writing and remembering lines from different books of various authors he has read. The young light skinned basketball player, who is described by a young woman who befriends Jamal as someone who craves the limelight, reminds the still unstudied phenomenon of a s ingle black professor teaching in a predominantly White department or university (Mckinnon, 2005). The word adolescent comes from the Latin word meaning â€Å"growing up† or â€Å"coming to maturity†. In one way or the other, virtually, all the students of adolescence regard its ultimate challenge as the establishment of psychological and social identity (Cassel Bernstein, 2007).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In facing this challenge, the adolescents struggle against decisions about who and what they are as men, women, romantic partners, workers and members of families, ethnic groups, organizations and other cultural institutions. Adolescence is considered to be just the beginning of a period lasting throughout adulthood during which each person must resolve four crises. The first one deals with identity, which means to learn to choose values, vocations, beliefs, family, lifestyle, and gender roles. The second crisis touches intimacy, which is achieving closeness with a romantic partner. The third one is called generativity that is having children and/or finding meaningful work or the other productive activity. The last crisis is considered to be integrity, which means to be able to look back on life with satisfaction. Although various psychological theories assume that most adolescents actually succeed to establish their psychosocial identities, today’s behavioral scientists reco gnize that few of them achieve nothing and are left alone without their place in the world. Accordingly, many teenagers are no longer expected to make all their vocational, marital, and life style choices by the time they are 20. Of those who go to college, many graduate with a degree, but have little or no certainty about what to do with or about it and whether they have chosen the right career. Identity confusion including indecisiveness about what to do with one’s life can lead to many problems ranging from infrequent changes of romantic partners and job hopping to criminal behavior. Some of the choices teenagers make about how to spend their time can increase the likelihood of becoming involved in criminal activity. This is especially true for those who enter adolescence burdened by the childhood risk factors for criminal behavior. They include poverty, weak conscience, poor moral values, contacts with criminal or drug abusing family members; low self esteem; school failu re, poor social skills, parental abuse and/or neglect, bad conduct and/or attention deficit disorders, and early alcohol and drug abuse. The more risk factors children experience, the greater the likelihood that they will engage in antisocial behavior and criminal acts as the adolescents and young adults. These risk factors can provide pathways to crime (Cassel Bernstein, 2007). At this period, the character is going through a stage of identity vs. role confusion. Jamal comes from a background which is defined by lack of direction and despair. The future is bleak for most of his peers, and seemingly, he trudges down that lane. However, he has a special talent and academic ability that gives him advantage over his fellow colleagues. Initially, Jamal does not seem to focus on his academics and possible future. However, his interaction with an author who spots his gift enables him to discover his potential and set his direction in life. At this stage, the most important thing for a pe rson like Jamal is to ensure that he has a role model who will guide him through the waves of life and enable him to excel in his area. From a counseling perspective, Jamal further needs career guidance so that he can be able to know which future career path will suit the skills and abilities which he bears best. In addition, owing to the fact that this stage is largely characterized by peer influence, Jamal needs some intra and interpersonal skills to enable him to deal with the prevailing circumstances so that he can be able to withstand the challenges of peer influence. Essentially, there is a need to ensure that he has the ability to be assertive and set realistic and achievable goals. What is identity? When does it form? What aspects of identity change over time? What features of identity remain the same over time? Can identity be ever lost? If so, can it be regained? How do early life experiences affect one’s later sense of identity? What roles do one’s family, f riends, schools, places of work, houses of worship, and cultural values play in the development of identity? These questions confirm one thing that identity is a complex entity that is to be defined accurately (Moshman, 2005). The need to define individual identity and show how identity leads one to find or not to find meaningful connections within a larger cultural milieu is common to all the pursuits. Identity formation involves the emergence of a new, intra psychic structure. This new structure is more than the sum of previous childhood identifications rather than it is a configuration that now enables the holder to mediate rather than be mediated by these earlier identifications of childhood. Essentially, one might conclude that identity is present when other people’s opinions become something to reflect upon, rather than to live by. There are several theories which have been fronted with regard to the development of identity. Key among these theories is Marcia’s t heory of identity formation. Marcia’s approach is the concept of identity commitments. Mature identity, in his view, is a matter of having strong, self conscious, and self chosen commitments in matters such as a vocation, sexuality, religion, and political ideology. Marcia suggested that individuals entering adolescence typically fall in one of the two categories. The identity diffused individual has no strong commitments and is not seeking any. Such individuals are satisfied to live day by day and simply see where life takes them. The foreclosed individual, by contrast, does have clear commitments. Those commitments have been internalized from parents and other agents of culture; they are not self chosen, in that no alternatives have been seriously considered. It is possible for an individual in either of these identities to move into the other. As adolescence proceeds, a diffused individual may accept the ideas of those he is close to with regard to matters of vocation, se xuality, religion, and politics. If these commitments become sufficiently strong, without being purposely chosen from a set of genuine alternatives, the individual now has a foreclosed identity. Alternatively, a foreclosed individual may become increasingly dubious of his or her comments, yet have little or no interest in replacing these commitments with others. Such a decrease in concern with identity commitments would constitute a transition to identity diffusion. It is possible, however, for an individual who is either foreclosed or identity diffused to move into an identity crisis, which Marcia referred to as a state of moratorium. For the foreclosed individual, this consists of questioning the specific commitments one has learned, seriously considering alternative possibilities and seeking to construct new commitments of one’s own. For the diffused individual, although there are no current commitments to be displaced, the transition to moratorium also involves an active effort to consider possibilities and form central commitments. Regardless of how one gets there, moratorium is a state where one has no current identity commitments, but seeks to make such commitments. Unlike identity diffusion and foreclosure, which may continue indefinitely, moratorium is a relatively unstable state. The individual is likely to resolve his or her own crisis in one or two ways. The positive outcome is to make commitments, thus leading to a state known as identity achieved. The negative outcome is to give up the search for identity, thus becoming identity diffused. It is important to note that once one genuinely considers alternatives, foreclosing is no longer a possible status. One either makes commitments and becomes identity achieved or fails to do it and becomes identity diffused. Based on Marcia’s analysis, Jamal is a teenager who is going through the motions of life as he tries to identify who he is and what he is capable of doing. This is based on a ba ckground which is characterized by uncertainty. At some point, he seems to be struggling with what life has to offer. Though he faces stiff competition, he is not dissuaded from pursuing his goal of playing basketball and writing. This is based on the fact that he has been exposed to a person who enables to create an image of who the boy wants to be in future. Before Jamal bumps into Forrester’s life, he was not sure of what he wanted to become. This is characterized by the fact that he leaves his books behind upon being bumped into by Forrester. Furthermore, he decides to get involved in groups which do not seem to add any value to his life. It is worth noting that at this age, Jamal shows the frustrations and emotions of being a normal New York black teenager. As he struggles against negative perceptions in his school, he trudges on until he makes room for himself. This is a trait of a person who has moved from a state of lack of self understanding to a state when he is abl e to forgo some pleasures based on the fact that he understands what he is doing. In addition to this, Jamal’s character also impresses Forrester and makes him change his attitude towards being black. References Cassel, E., Bernstein, D. A. (2007). Criminal behavior. New York: Routledge. Frick, W. B. (1991). Personality theories: journeys into self : an experiential workbook. London: Teachers College Press. Gines, A. (2009). Developmental Psychology. Florentino: Rex Bookstore, Inc. Mckinnon, J. A. (2005). Black studies as human studies: critical essays and interviews. New York: SUNY Press. Moshman, D. (2005). Adolescent psychological development: rationality, morality, and identity. New York: Routledge.

Enculturation Essay Example | Topics and Well Written Essays - 750 words

Enculturation - Essay Example I was not a little kid, and my mother did not need to say that grandpa would not come to play with me. I became very sad, and my mother openly talked with me and explained that when our closest people died, they went to a better place. It was difficult for me to believe that grandpa was actually dead. It was the first time I experienced death in my family circle. I had seen death in cartoon and movies, but it was so distant that I had no idea how to cope with feelings related to the loss. Discussion with my mother helped me to understand that our closest people stayed with us in our memories even when they died. She comforted me and showed that she also was sad. Perhaps, her understanding was more helpful than words in that situation. When grandpa died, the atmosphere in our family changed. Parents did not laugh or spent their days as usual. They also wore more black clothing items to show that they were mourning. They were involved in the preparation for funerals and had to arranged many things. The organization of the funeral had to be fast and perfect, so my parents paid much attention to it. I had already observed many things related to the formal part of the funeral, so I did not require additional explanations concerning my behavior. I had more problems with coping with death emotionally. It was difficult to express the feeling of loss because it was so deep. My parents told me that during the funerals people were not expected to hide their feelings. On the contrary, the whole procedure was designed to expressed their sadness. From the movies and observations I had already known that people would be sad; some of them would cry. Being 10 years old, I understood how I was expected to behave during the funeral. Even though some of our relatives arrived with kids, it was not the right place to discuss something or play. All people who arrived at the funeral were dressed in black or dark

Flu Vaccine Letter Essay Example | Topics and Well Written Essays - 250 words

Flu Vaccine Letter - Essay Example The flu vaccine protects against the three main flu strains that research indicates will cause the most illness during the flu season. This year’s influenza vaccine contains three new influenza virus strains: A/Brisbane/59/2007(H1N1)-like virus; A/Brisbane/10/2007 (H3N2)-like virus; and the Florida/4/2006-like virus. Further, as indicated in Lippincott’s Nursing Center Feb.2008 Vol.108 Number 2, the article on Health and Safety indicated the importance of â€Å"Requiring Influenza Vaccination for Health Care Workers† because low rates of immunization among health care workers pose a public health threat. Therefore, vaccinating health care workers against influenza benefits everyone: the workers, their employers, and their patients. KHS is administering the flu vaccine free of charge. If you are interested to avail of this vaccine, kindly contact the Employee Health Department and look for Sharon Rodgers, RN. You may directly advise me through my beeper number 289-6671. Attached is the CDC Flu Vaccination information sheet which you can print out for your unit and to share with those not on the email list. The flu session schedule of dates, places and time are also

The confidence of Saudi Consumers in the credibility of seasonal sales Literature review - 1

The confidence of Saudi Consumers in the credibility of seasonal sales of international brands - Literature review Example Current paper focuses on the examination of the perceptions of Saudi consumers on international brands. Particular emphasis is given on the confidence of Saudi Consumers in the credibility of seasonal sales of international clothing brands. The literature published in regard to this subject is critically analyzed aiming to identify the views of Saudi consumers on the seasonal sales developed by the international brands. The performance of international brands in the Saudi market is examined; due to the lack of adequate material on the views of Saudi consumers on seasonal sales, an effort has been made to cover the relevant gap by analyzing the criteria on which the choice of consumers on international brands is based. The strategies used by marketers for increasing the trust of consumers to various products/ services are also analyzed. Furthermore, the international brands of firms operating in the clothing industry in Saudi Arabia are presented. It is proved that the marketing strat egies used in Saudi Arabia for the promotion of these brands have certain characteristics; moreover, it is made clear that the marketing policies used in Saudi Arabia for the promotion of these brands are quite effective. Significant prospects exist for further growth of the firms operating in the particular sector of the Saudi market. 2. ... On the other hand, Fink (2000) notes that in each market, the level of retail sales can be a credible indicator regarding the consumer confidence in the particular market (Fink 2000). It is not explained though whether there are specific marketing strategies that can increase the consumer confidence, which in turn will lead to the increase of retail sales. Referring specifically to the fashion sector, Hirschbichler (2011) notes that the sector’s managers are likely to use two strategies in order to improve the performance of their stores, i.e. increase the numbers of their customers: a) the Quick Response Strategy, a strategy focusing in the establishment of an effective supply chain; it is explained that the above method is particularly valuable in practice, as proved through the case of Zara; by adopting the above strategy the specific firm managed to reduce the time required for responding to the orders of its customers, and its performance has been significantly increased. The above strategy would be also used by retailers in Saudi Arabia, as a tool for increasing the confidence of their customers in the product/ services involved; b) ‘Collaborative planning, forecasting and replenishment’ (Hirschbichler 2011, p.6), meaning the cooperation with other members of the team for increasing the effectiveness of the strategies including in a particular marketing plan (Hirschbichler 2011, p.6). Between the two strategies proposed above, the study of Hirschbichler the second one is considered as more effective, covering an important area of the market. Another aspect of consumer confidence is presented in the study of Jacobson et al (2001); in the above study, it is made clear that the most effective way for increasing

ISO 14001 Advantages and Disadvantages

ISO 14001 Advantages and Disadvantages Over time, the need for the protection of the environment has increased as different industries, companies and institutions have contributed to environmental degradation in different degrees depending on the activities carried out by these organisations. Therefore, as the concept of sustainable development emerged in the late 1980s, environmental management tools such as Environmental Impact Assessment (EIA), Strategic Environmental Assessment (SEA) and Environmental Management Systems (EMS) have been increasingly utilized to try to reduce the pressure on environmental impacts and resources in a systematic manner. The British Standard Institute defines environmental management system (EMS) as the organisational structure, responsibilities, procedures, processes and resources for determining and implementing environmental policy (in Welford 1998 pg 38). It is also defined as a set of management process and procedure that allow an organisation to analyse, control and reduce the environmental impacts of its operations and services to achieve cost savings, greater efficiency and oversight and streamlined regulatory compliance(Schaltegger et al 2003 p 296). In other words, it puts a check on the activities of an organization and its impact the environment and at the same time, improves performance. There are several kinds of EMS standards but the recognized ones are the BS 7750 British standards, The EMAS which is a European Regulation and the ISO 14001 standard which is voluntary (Sheldon 1997 pg 128). As at December 2005, 111,162 ISO 14001 certificates had been issued in 138 countries to different organisations ranging from heavy manufacturing industries to hotels and local authorities (R. DEFRA (2005) defines ISO 14001 as the international standard for EMS which specifies the features and requirements necessary for organisations systematically identify, evaluate, manage and improve the environmental impacts of their activities, products and services. ISO 14001 was developed and is managed by the International Organization for Standardization (ISO) which is a non-governmental organisation and is supported by other guidelines which are ISO 14004, 19011 and 14031 but the 14001 series is the only ISO that requires certification (Arimura et al 2008). DESIGN OF ISO 14001 Sambasivan Fei (2007) states that ISO 14001 has no legal requirements that it should be adopted but voluntary which is an effective tool for proactive organisations as it acts as a benchmark to improve environmental performance thereby meeting legislation requirements and also reassuring stakeholders and regulators. Sheldon (1997) notes that a key principle for designing ISO 14001 was to reach a consensus with all interested parties on a voluntary basis. Welford (1996 pg 63) states that ISO 14001 is a specification standard that requires the adoption and maintenance of an EMS and has been documented in such a way to ensure conformity can be verified and this can be done through self declaration or by an independent third party certifier. It is designed in such a way that it can be applied to any organisation worldwide and generally provides a framework that a firm can base an EMS and it is voluntary in the sense that any organisation would adopt ISO 14001 only if its potential benef its outweighs its cost and competitiveness is not lost as the organisation reduces pollution in the best way they see fit (Delmas 2000, Bansal and Hunter 2003). Bansal and Hunter (2003) notes that ISO 14001 is the preferred EMS because of its legitimacy and easy recognition by external stakeholders as it is externally certified which requires an audit process to ensure that the EMS meets its set targets. They further added that it has a flexible process that focuses on the processes carried out by the organisation rather than environmental performance. STRENGTHS The strength of ISO 14001 as a generic and voluntary standard that can be adopted by all organisations is as follows: Because it is generic, organisations can adopt it in such a way that is best for the organisation to improve environmental performance and can therefore be built around the organisational culture and structure as Sambasiran Fei (2007) writes that the true value and benefits of ISO 14001 is gotten when it follows the companys strategic direction. Organisations have reported financial benefits from adopting ISO 14001 e.g. in the UK, Akzo Nobel chemicals reduced annual consumption of energy by 18% while National Power made  £26,000 profit from better waste management (Sheldon 1997). Birds wall ice-cream factory in Gloucester invested  £115,000 on certification and started saving  £250,000 per year from waste reduction and energy conservation (ENDS 1997). USB, a large financial institution with branches worldwide, implemented ISO 14001 in the branch in Sweden and stated that it is a useful tool as environmental objectives and operational procedures were integrated into business units and culture therefore producing an efficient EMS for the organisation (Hillary 2000 pg 75). Because it is voluntary, proactive industries use it to boast business by improved procedures and at the same time environmental performance and meet regulatory requirements. Rondenelli Vastag (2000) states that the with the voluntary approach, organisations can develop an EMS that is appropriate to activities, location and level of risk which in turn leads to requirements of certification for suppliers and contractors as Ford motors and IBM have done. In their study of Alumax Mt Holly which is an aluminium plant in South Carolina USA and the implementation of ISO 14001 led to improved environmental awareness, enhanced plant reputation, improved recycling and waste reduction and overall, it improved the attitude of staff toward environmental protection and even though it had good environmental practices, ISO 14001 strengthened and improved efficiency of production. ENDS (2006) reports that roll Royce is giving training and support to 6 of its supplier so that they can be ISO 14001 ce rtified Because it can be adopted by all organisations from large manufacturing industries with 50,000 employees to SMEs with 20 employees in all sectors, heavy industries with high environmental pollution can implement ISO 14001 to meet legislation, reduce environmental impacts and prepare for emergencies in case of accidents. Hotels in Hong Kong like the Grand Stanford Intercontinental Hong Kong and Hotel Nikko are ISO 14001 certified to build positive image, improve environmental performance and for economic benefits (Hillary 2000). WEAKNESS The weakness that ISO 14001 is a generic and voluntary standard that can be adopted by all organisations is as follows: Because it is generic, the organisation and implement ISO 14001 in a way that it sees fit and most organisations get the ISO 14001 certification without changing their organisational culture which is a vital success to the implementation of an EMS as Balzarova et al(2006) looks at a case study of a steel fabrication company who had been certified but lost it because focus was on certification rather than improving environmental performance and employees were not involved in the management process. Re-implementing ISO 14001 the organisational culture had to change and Malmborg (2003) concluded that most organisations do not see an EMS as a tool but a substitute for human actions which leads to problems. There is difficulty in the interpretation of the organisations environmental aspects as Hilary (2000 pg 44) confirms in her study of local authorities in New Zealand found it difficult to identify indirect effects such as purchasing policy, contractor and supplier management e.t.c. Because it is voluntary, most organisations adopt ISO 14001 thinking it would miraculously improve their environmental system without top management commitment from an early stage. Researchers have criticised ISO 14001 stating that it does not consider SMEs and developing countries. The cost of implementing ISO 14001 has flawed the fact that it can be adopted by all organizations as the average cost of certification is $10,000-$128,000 and maintenance cost is between $5,000-$10,000 per year depending on the size (Bansal and Hunter 2003). This makes it difficult for SMEs to implement and they contribute about 70% of environmental pollution (Hillary 2000). CONCLUSION The design of ISO 14001 has weak sets of direction compared to BS7750 and EMAS because it sets environmental goals and are continuously improved but ISO 14001 does not and this is as a result of businesses in the US scared of potential litigation (ENDS 1997, Streger 2000). Because of lack of resources, and knowledge, the priority of environmental impact is reduced

How to Make the Malahat Safer Essay -- mountain highway on Vancouver Is

How to Make the Malahat Safer The debate about how to improve the treacherously narrow and winding Malahat Mountain Highway on South Vancouver Island has been an on-going issue since its conception back in 1861 when it was built as a cattle trail, then up-graded to wagon-road status in 1884 and eventually paved in 1911 (Commission). Currently vital safety upgrades are underway such as concrete barriers to divide the road lanes and stabilization solutions for falling debris. The presence of physical law enforcement units on the highway to manage problems like cell phone usage, impaired drivers and vehicles that are ill equipped for weather conditions is a necessary and crucial part of maintaining safety on the Malahat (Unit). However, due to the fact that the Malahat is built on the side of a mountain, with sheer drop-offs on one side and rock cliffs on the other, there are very few spots from which law enforcement can enforce speed limits. Furthermore, the highway spans over many different municipalities, and en forcement suffers from jurisdictional issues (Rondeau). Speeding is a critical safety problem that is prevalent on the Malahat; reducing speeding by installing speed cameras will substantially decrease the amount of fatal accidents on the highway, as well as save precious natural resources and billions of dollars in taxpayers’ money. There have been substantial government studies done to find solutions for the Malahat, ranging from double decking the highway to building bridges across the Sannich Peninsula inlet, all of which have serious environmental impacts, and are estimated to cost hundreds of millions to billions of dollars (Transportation). The twinning or double decking of the current highway would come with many... ...tober 2013. http://www.traffic-safety.ca/index.htm Reutter, Mark. "New Speed cameras will cost more, not less, from city's preferred vender." 19 April 2013. Baltimore Brew. Web. 10 October 2013. http://www.baltimorebrew.com/2013/04/19/new-speed-cameras-will-cost-more-not-less-from-citys-preferred-vendor/ Rondeau, Andrea. "Two-week crack down solves mystrey of Malahat crashes." 04 July 2007. Cowichan Valley Citizen. Web. 01 October 2013. http://www.cowichanvalleycitizen.com/news/two-week-crackdown-solves-mystery-of-malahat-crashes-1.159199 Transportation, Ministry of. "Trans-Canada Highway 1- Malahat Corridor study area Final Report." Not given July 2007. Web. 10 October 2013. http://www.th.gov.bc.ca/malahat/finalreport/ Unit, Constable from Intergrated Road Safety. Personal interview, getting opion on Malahat issues Linda Mather. 30 Sept 2013. Personal Interview.

Educational Tour Narrative Report Essay

Introduction: Educational Tour gives us ideas likewise opportunities to visit prestigious agencies that may help us visualize what we are learning at school. This activity helps us develop our personality since social graces and etiquette are learned too by experience. Moreover, important to every student since it is a part of our learning process to acquire more knowledge through actual exposure to the different agencies. Educational Tour: A Narrative. A great way to explore and gain experience, the Junior Bankers Association had its educational tour on February 6 to 9, 2012. Day 1: February 6, 2012 The day wherein I have to wake up early because it should be a big No for rush. Yes, we’re pretty much excited to invade Manila, so we departed Vigan City at around 6:30 in the morning. We prayed the rosary, praying for a safe trip. After the rosary, here it goes, we already started talking, laughing, picture taking and of course sleeping since it will consume a lot of time before reaching our destination. After 5 hours of travel, we had a stopover in Pangasinan, we ate our lunch. My friends and I shared on the different meals we brought. When we’re done, we assure that the place where we ate our lunch was clean, and then travel continued. We arrived at Garden Plaza Hotel, Paco Manila around 7:15 in the evening. When our baggages are out of the bus, we immediately headed at the conference room and there they have discussed to us the rules and regulations of their hotel. After telling the do’s and don’ts they have let us signed their visitors list and gave the room key to room leaders. I was given the responsibility to keep our room key, I was chosen by my roommates to be their leader. After a tiring long trip, my friends and I took pictures and watched television, then we take of our uniforms on our bags as well as our clothes we’ll be using the next day and put it on the cabinet. When everything was in order, we went down stairs for dinner, the hotel prepared for our meal. Then immediately we went back to our rooms after eating to take a bath. Before going to bed we’ve entertained our room visitors for the day: Sir Lawrence and Ma’am Angela. After their visit we already go to bed and sleep. Day 2: February 7, 2012 Since we’ve left all the things we used to do at home, one major adjustment I’ve made is to wake up early. This day I look forward to be well groomed because our destination is the Philippine Stock Exchange Tektite Building, Ortigas Center Pasig City. We took a bath, make ourselves presentable as what we always wanted, and went down at 6:00 am for our breakfast. We went back to our room after eating to have a toothbrush, make things up and be ready for our visit to the Philippine Stock Exchange. Around 7:30 when we travelled. At about 8:30 we’re already in front of the building. We waited for their signal to go inside, while waiting, we noticed the fountain in front of the building, it was awesome. When they have given us the signal to go, we entered. The first thing I noticed was the large board with 3 different colors of light on it, and numbers blinking. They lectured while we are sitting on their clean carpet. My curiosity about the large board disappeared when I’ve known that it is the E-Board (Electronic Board) and that their transactions have already started since it’s already 9:30 in the morning. Two young men and one woman shared their time to us to know more about Philippine Stock Exchange. The woman discussed to us the history of Philippine Stock Exchange, while the two young men shared their knowledge about stock market, stock exchange, the different types of stock, when to invest and how to invest. I can say that at about 2 Â ½ hours of listening to them, I’ve already learned. After the lecture, we took a lot of pictures. We even had the opportunity to take picture with the girl speaker. She’s kind and sweet. Then we leave Philippine Stock Exchange. It was already 12:00 noon when we leave Philippine Stock Exchange building, so right after entering the bus, when our lunch has already prepared, we then ate. Honestly, I didn’t enjoy th food, because it was a bit salty. Then after an hour, we departed Philippine Stock Exchange and went to our next destination, Securities and Exchange Commission. At Securities and Exchange Commision, we used the elevator since their lecture room was at the 10th floor of their building. Some of my classmates got dizzy using the elevator. Their lecture room couldn’t accommodate us all, so they have divided us into 2 groups, the FM 3A and 3C were the first to have the lecture. The lecture room was too cold which maybe one of the reason why I couldn’t give my full attention to the first speaker. But still I have learned something, the company registration, the CA 83 which created Securities and Exchange Commission and on November 11, 1936 their operations have already started, their core functions and the law of SEC. During the discussion of Atty. Marlon Facun, the boredom have risen maybe because his voice couldn’t encourage me that much to listen. But still I have learned from him, I’ve known what are the classes of corporation, kinds of partnership, the requirements of Incorporation and of Stock Corporation and the requirements for registration of partnership. After the discussion, they were kind enough and maybe they’ve felt we’ve got hungry after a long discussion they have made. They gave us bun and juice to eat. When we’re done eating, we went down immediately so that the next batch will already have their turn for the lecture. We waited for them as they have waited for us. While waiting, we took the chance to take pictures and have a sleep. Then at around 5:15 we departed Securities and Exchange Commision and go for a side trip at Greenhills. At the shopping center, I bought the long sleeves and necktie needed by my brother for his prom. We even bought our dinner at KFC considering that there is no KFC at Vigan. We arrived at the hotel at around 7:00 pm; we ate first then Jobelle and Erika washed their clothes for they have nothing to use tomorrow if they won’t then we took a bath. At around 9:00 a food raid and an inspection was made by Ma’am Angela, Ma’am Maan, Sir Lawrence and the JBA officers namely Kuya Dean, Kuya Jumar, Kuya Gyner, Ate April. Some of our classmates like Bernadane, Dianne and Cristal came. Friends from other class Jovelyn and Elaine also came for a visit. After their visits, we then go to bed and rest. Day 3: February 8, 2012 The day I’ve been waiting for. BSP here I come! We woke up early and really prepared ourselves for this day. We took a bath, ate our breakfast then make things up. We had a long time before departing the hotel so we used it taking pictures in our room. Around 7:30 in the morning we departed the hotel and say hello to Bangko Sentral ng Pilipinas at 8:30. We waited for a several minutes before entering to the Bangko Sentral Museum, so we took the chance to take pictures with friends and classmates for souvenir. Then finally when we are about to enter the museum they have instructed us put our cameras and cellphones on our bags because it is restricted to take pictures inside the museum. The place is so secured considering that the memorabilia of the Philippine money on the past were all there. After letting us go and find out what’s inside the museum, they gave a short briefing about the history of Philippine money, evolution of Philippine money, kinds of money in the past and the conquest of other country in the Philippines. They’ve let us watch again the process on how to make bank notes and how to mint coins, again because we already watched it when BSP members came to our school for a lecture. When we already watched it, and they are done on their short briefing, they gave us the chance to go and see what the museum has. I saw the money used on the past and it’s really amazing. This experience is one of the best I ever had; it’s something I could be proud of. After viewing all the money, we played the Bispos machine, which comprises of questions related to money in the past. Then time to go out of the museum. It was 10:45 am and so we are instructed to go to Harrison Plaza for lunch. We ate lunch at Jollibee, I am with Jobelle, Laure Jean, Lea, Erika, Leo, Ailon, Mark Jan, Lexter and Meddy. After eating, we decided to go around the place until such time that we could feel the ache on our feet so we bought slippers. After buying we went back to Bangko Sentral ng Pilipinas and waited for the others to come back. When we’re all at the place we went back to our designated bus for a short rest. Then unfortunately when it’s about time to go to the Department of Finance, my skirt was torn. I was so ashamed; I was only the one who is on my organizational t-shirt. Despite of the thing that have done, I still listened to the lecturer of the Department of Finance.

Explore Jane Austen’s presentation Of Mr Darcy Essay

For this piece of coursework, I have been asked to explore Jane Austen – the author’s presentation of the misunderstood character Mr Darcy in â€Å"Pride and Prejudice†. I will be looking at how Jane Austen has presented the different aspects of Mr Darcy’s personality. These will include Mr Darcy’s language, behaviour, others’ opinions of him, a comparison with other male characters in the story, such as Mr Collins and finally what I think Jane Austen’s opinion on Mr Darcy is. This story was set in a nineteenth century Georgian society and in this time, the situation of marriage was that if a wealthy man proposed to you, you could not possibly give â€Å"no† as your reply. Mothers encouraged their daughters to get married by taking them to lavish balls and occasions where they would be acquainted with the wealthy. I will also be looking at the stages of Mr Darcy’s development throughout the book. This will include differences at the beginning of the novel – where he was very proud and self-centred, going on to the middle and end of the book, where his attitude changes and he turns into a caring, loving and considerate bachelor – the â€Å"perfect† man. The title of the story in itself represents Darcy’s attitude – â€Å"Pride and Prejudice† – Darcy’s pride where he thinks he is superior and his prejudices against the people he believes are less fortunate than him. Darcy is an extremely rich bachelor where he owns many houses, lands and villages. This adds to the change in his character as throughout the beginning and middle of the play, we are made to think that he is selfish and greedy, whereas in actual fact, he is the complete opposite! At the ball at Hunsford, Darcy refuses to dance with anyone, saying â€Å"there is not another woman in this room, whom it would not be a punishment to dance with.† Here is comes across as very self indulgent and pompous, having said that no other girl in that room is acceptable for him to dance with. He then goes on to say that â€Å"You (Mr Bingly) are dancing with the only handsome girl in the room†. From reading this, the mind of the audience has been already been made up – Mr Darcy is a rude and arrogant character and we are forced to immediately dislike him and his attitude because of this. As Mr Darcy talks, you can tell he has a very high opinion of himself as he talks to people as though they are beneath him and he is looking down on them. An example of this behaviour is as follows – â€Å"I certainly shall not†¦I detest it†. From this I feel that Jane Austen wants us to dislike him for a reason not yet known to the reader. Darcy’s arrogance then ceases to continue as at Lucas Lodge, where he rudely addresses the people who we at Hunsford Ball as savages â€Å"Every savage can dance† clearly suggesting that all the people at that ball were mere scavengers and did not deserve to be there as they did not deserve to be with him. In Darcy’s opinion, they were not high enough in society to be with him. He also suggests this as Sir William Lucas says â€Å"Do you not think it would be a proper compliment to the place (St James’, if he danced there), which he then replies â€Å"It is a compliment which I never pay to any place if I can avoid it.† – meaning Darcy not dancing at any certain place is in fact a compliment to him, as again he believes he is far too superior to dance at those occasions. Surprisingly, as Elizabeth Bennet’s hand is offered to Darcy, she gracefully refuses. However he accepts to take her hand when offered to her by Sir William, â€Å"Mr Darcy is all politeness†, she says this in a very sarcastic manor, and she was attempting to get back at Darcy at this ball, as he was so arrogant not to dance with anyone at Hunsford. Here, we support Elizabeth because we like her persona. At Netherfield, when Jane (Elizabeth’s sister) is ill, we again experience Mr Darcy’s arrogance and rudeness. This is a main build up of Darcy’s character as we see that he is a very serious and superior man, but at the same time, also very intelligent. We also see Elizabeth’s intelligent and witty side when she and Darcy have a minor quick-fire debate where it starts with Elizabeth saying â€Å"I hope I never ridicule what is wise or good† meaning, unlike some (Darcy) she hopes not to take advantage of the serious and good things in life. She then goes on to state after Darcy has said that everyone should understand what is good, â€Å"Such as vanity and pride† which Darcy then quickly fires back â€Å"†¦vanity is a weakness indeed†¦pride will always be under good regulation†. Finding this very funny, â€Å"Elizabeth turned away to hide a smile†. This suggests that Elizabeth is mocking, teasing and making fun of Mr Darcy, when the whole time, he is being serious. This brings an element of comedy into the story. At Netherfield Ball, Elizabeth tells Mr Darcy while they are dancing of her acquaintance with Mr Wickham, â€Å"who is blessed with such happy manners†. It then seems as though Elizabeth goes too far on talking about Wickham when she says â€Å"he (Mr Wickham) has been so unlucky as to lose your friendship†. You can tell he is not fond of Mr Wickham immediately as Austen writes â€Å"and seemed desirous of changing the subject†. At Longbourne, we experience Mr Collin’s proposal to Elizabeth. With the words that he speaks, almost made â€Å"Elizabeth so near laughing that she could not use the short pause he allowed in any attempt to stop him farther†. Again, this adds an element of comedy throughout the story, and is a comparison to Darcy’s surprise proposal. Mr Wickham uses his charm to his advantage by painting a bad picture of Mr Darcy, using his convincing persona to feel everyone. Mr Collin’s proposal is very abrupt and is obvious that he is only proposing because he feels that it is an obligation for him to do. He is therefore not proposing/marrying for the purpose of true love. â€Å"My reasons for marrying are, first†¦secondly†¦thirdly†¦Ã¢â‚¬  The fact that he is proposing in this manor also comes across as quite arrogant and selfish as he is only marrying for the purpose of himself. Before Elizabeth had had a chance to agree or disagree on the proposal, Mr Collin’s seems to already think he knows what she will say (yes), as he then refers to â€Å"When we are married†¦Ã¢â‚¬  This was the point at which Elizabeth stopped him before he gained further ideas of them married in his head. Elizabeth gracefully declines his offer â€Å"It is impossible for me to do otherwise than to decline them (offer of marriage)†. This proposal here at Rosings is what begins the change of Darcy to the considerate, kind and loving man that he turns out to be. Elizabeth still believes that Darcy is a terrible person however, as he has taken Wickham’s job (as a vicar) away from him. However, Mr Darcy begins to open up and explain to Elizabeth about his attitude. He begins with â€Å"In vain I have struggled†, making his life seem like a constant battle. He then goes straight to the point about his feelings towards Elizabeth when he says â€Å"I admire and love you† This gives a sense of truth and deep meaning and is an extremely brave thing to say. However, his use of language, as he speaks to Elizabeth, such as â€Å"†¦pride†¦inferiority†¦degradation†¦Ã¢â‚¬  suggests that Elizabeth still isn’t making him charming. Darcy also realises that his family are very much like himself too – proud and arrogant, when he says â€Å"degradation – of the family obstacles†, meaning he knows his family would object to him marrying such a â€Å"common† girl. But despite this, he still decides to go ahead. I particularly admire this moment, because it gives a sense of teasing the audience and confusing them – just as they thought they knew Darcy’s mind, they were wrong. It is extremely clever as Austen has now moved from what was portrayed as the man â€Å"in love† to suddenly a man becoming so frank and rude. Elizabeth declines Darcy’s proposal, apologising to him – quite sarcastically for any confusion or misunderstanding she has caused â€Å"I am sorry to have occasioned pain to any-one†. She insults him which is what changes him later. When looking back and comparing both Mr Collins’ and Mr Darcy’s proposals, it is clear that Mr Collins’ is the more heartfelt and honest one. Mr Collins was more careful and undoubtedly loving about his words, even though it was asked in a comical manner. It shows how much he cares for Elizabeth. Whereas Mr Darcy was just direct and abrupt and had not thought about anything else when asking, except for him; Darcy doesn’t even contemplate the fact that there is some chance of Elizabeth declining his proposal. â€Å"Wholly unmoved by any feeling of remorse†, is what is described as when the subject is brought up on Darcy’s feelings towards the end of the friendship between him and Wickham. Elizabeth still despises Darcy for stopping Bingly and her sister (Jane) from getting married. But here, Darcy is able to shake off the main â€Å"charge† against him which is arrogance, pride and prejudice; however Jane’s pain still remains the same, as she continues to say â€Å"†¦your manners impressing me with the fullest belief of your arrogance, your conceit, and your selfish disdain of the feelings of others†. However, in the reader’s eyes, Mr Darcy has become acceptable because he still cannot overcome the great force of love he feels for Elizabeth. We can see this as he leaves after Elizabeth’s speech on his behaviour, he remorsefully says â€Å"†¦I perfectly comprehend your feelings, and have now only to be ashamed of what my own have been†. Here, the reader has been made to feel sorry for Darcy and for us to think that Elizabeth is being too harsh on him, when in actual fact; the audience knows at the back of their minds that she is being perfectly honest. He explains himself for the break up of Jane and Mr Bingly as he says â€Å"Her look†¦ (was)†¦without any symptom of peculiar regard†. He then goes on to apologise about his rude arrogance in opinion of Elizabeth’s family, saying that â€Å"your mother’s family†¦betrayed by herself†¦it pains me to offend you†. We can see here that even though he is still extremely snobbish, he has some remorse for the way he spoke to Elizabeth and her family. This is obviously a tremendous change in his attitude as before, at Hunsford and Netherfield, he cared about no body except himself. He explains to Elizabeth why he feels such great hatred towards Wickham, which obviously because he ran away with Darcy’s 15/16 year old sister, after the Darcy family have done many things to try to do the best they can for Wickham. But however much they had tried; Wickham stayed a gambler with no money. As the letter continues, he opens up more and at the very end, he ends with â€Å"I will only add, God bless you†. This suggests care, consideration, regard and love for her. This comment alone in my eyes shows a true depth of feeling Darcy is encountering about Elizabeth right now. This feeling of love for Elizabeth grows as she and her family visits one of his houses at Pemberley. The first thing she notices is that his house is very tasteful and is compatible with all the things that she would look for in a house. She realises that this house has â€Å"†¦more real elegance, than the furniture at Rosings†. As Elizabeth continues to explore the house, she finds out from the housemaid that Darcy was â€Å"always the sweetest tempered, most generous hearted, boy in the world†. She then carries on to say that Darcy will be â€Å"affable to the poor†¦He is the best landlord and the best master†¦that ever lives† meaning he is a very good, kind man, who is not selfish at all as he gives some of his earnings to the poor and that he obviously treats her well†¦as a human being not as a slave â€Å"not like the wild young men nowadays†. This reinforces our changing view of Darcy. However when Mr Darcy does walk in to find Elizabeth there with her family, she sees him as â€Å"strikingly altered† so he has dramatically changed â€Å"his manners so dignified†¦such gentleness†. All of this evidence tells us that from Rosings Park to here at Pemberley, his love for Elizabeth has grown stronger. The climax of Pemberley is when he sees Elizabeth and her family and asks to be introduced to them. This was an extremely major compliment towards both Elizabeth and her family. However, Elizabeth is still hesitant about Mr Darcy’s (to her) sudden change, and therefore she is still slightly prejudice â€Å"†¦she felt like he would probably strike into some other path†. Then, Darcy shocks Elizabeth even more when he asks her is it’d be ok for him to introduce her to his friends which she didn’t expect at all as it reads â€Å"†¦for which she was quite unprepared†, and following that, he asks if it’d be alright for him to introduce himself to his sister. With his sister being the only close family he has, this must have been very important for Darcy to ask. Here Elizabeth finds that Darcy has in fact been having conversations with his sister about her. The shock of Lydia running away with Mr Wickham causes the reader to think this incident will drive Darcy away from Elizabeth’s family, but in fact it has brought Elizabeth and Darcy closer together because Darcy has lived with this torment before, having known that Wickham has tried to do it with his own sister. Therefore, Darcy does everything in his power do help find Lydia. He now realises that in order to be able to accept Elizabeth, he must take on Wickham as a brother-in-law, having seen that everything wild about Elizabeth’s family is seen in the naà ¯Ã‚ ¿Ã‚ ½ve Jane herself. Despite all this, Darcy still goes ahead to try to find them. To Darcy, it would be mortifying if Lydia and Wickham got married he would hate his brother-in law and think his sister-in-law was a stupid child. Mr Darcy helps Elizabeth’s family to find Lydia and when he does pays Wickham ten thousand pounds for him to marry her. But he ensures that Mr Gardner takes credit for it. In this asset of his personality he is a complete gentleman and in fact very modest. This is very cleverly done by Austen as she plans that we are told about this later. Privately, Mr Darcy has saved the family and Wickham single hand idly, by paying off debts of Wickham. While all the time, everyone else is left thinking it was the Uncle paying for everything. Here, we see a big change in Darcy’s behaviour, Jane Austen now wants us to think of Darcy as a misunderstood and misinterpreted character. She does this very well when we see Darcy’s gratifying behaviour, saying that Elizabeth’s â€Å"family owe me nothing. Much as I respect them, I believe, I thought only of you†. He then describes his feelings that he is â€Å"violently in love† with Elizabeth. Compared to Netherfield Ball, where he didn’t want to dance with a single person in the room, he is very compassionate. He even understands why Elizabeth insulted him and he realises that what she said about him was in fact true and he despises himself for this. He says the words have â€Å"tortured† him. He then tries to justify his behaviour by saying that it is due to his childhood â€Å"As a child†¦not taught to correct my temper†¦pride and conceit†¦many years as an only child†¦I was spoilt by my parents† He the goes on to say â€Å"†¦dearest, loveliest Elizabeth†¦you taught me a lesson†¦by you, I was properly humbled† Here, he is thanking her for helping him change and for helping him realise that he was a very arrogant man who wanted things his own way, he thanks her for changing him into a kind considering, loving man who fears that if Elizabeth didn’t come along to change him, he would still have been the selfish person he was at Netherfield. Jane Austen has clearly waited until the very end of the book, where she drops many ideas as pints such as the above of Darcy not being a bad man at all. This causes enjoyable tension for the audience. Unfortunately, Elizabeth’s mother still dislikes Darcy for his arrogant behaviour, and believes he hasn’t changed, not knowing he has helped the whole family and saved them from great debt and embarrassment. But this doesn’t bother us much as we know that Elizabeth’s mother is quite stupid and ridiculed. In conclusion we find that Fitzwilliam Darcy has undergone great change in his attitude from being rude, arrogant and full of pride at Hunsford, Netherfield and Rosings, to flourishing into the perfect gentleman as he meets his love, Elizabeth the audience finds Darcy acceptable after the letter and the second proposal, but he was never a bad person, he had never done anything to hurt anybody, it was just his personality. Maybe he was always kind hearted, but put on a show to suit his status. Mr Darcy is well worth his change as he has transformed into a humble gentleman with deep emotions. I think Jane Austen has done a very good job of portraying Mr Darcy as the loveable and romantic man she wants us to perceive him as. The whole story is structured well, with many exciting twists and turns which will keep the audience interested throughout. It is a true love story of a kind woman and a kind man, who make the perfect couple. As expected, Elizabeth becomes Mrs Darcy and everybody remains happy.