Tuesday, December 31, 2019

Serial Killer And Its Effects On Society s Most Dangerous...

The word â€Å"psychopath† may call to mind the sadistic Hollywood cannibal Hannibal Lector or the infamous serial killer from the 1970s Ted Bundy. This perception of psychopathy is accurate but incomplete. Psychopaths are significantly more likely to make contact with the criminal justice system and their crimes also tend to be more violent than those of other criminals (Carrà © et al., 2013). Psychopaths are found to be responsible for approximately 50% of serious crimes and make up about 20% of North American prisons (Hare, 1999). Psychopaths are notorious for being among society’s most dangerous individuals; however, this category not only refers to the ruthless serial killers, sex-offenders, and stereotypical convicts. In reality, most psychopaths are not criminals. In fact, most psychopaths possess a superficial charm that makes them rather appealing. This paper will focus less on the extreme, criminalized psychopath and more on those whom we might unknowingly encounter in everyday life. After exploring the diagnostic criteria for psychopaths and how the qualities associated with psychopathy tend to be favored in the workplace, this paper will examine how the disorder poses ethical problems for corporations and how society is dealing with the issue. Before exploring the callous world of the psychopath, the distinction between psychopathy and sociopathy must be addressed. While these two terms are frequently used interchangeably, they are not identical diagnoses.Show MoreRelatedThe Creation of a Serial Killer: Nature vs. Nurture Essay1120 Words   |  5 Pagesâ€Å"Serial killers are human black holes; they scare us because they mirror us,† spoke Shirley Lynn Scott, known author and psychologist. This stands true throughout history, as most serial killers blend in with society. Serial killing is formally defined by the FBI as â€Å"a series of three or more killings, having common characteristics such as to suggest the reasona ble possibility that the crimes were committed by the same actor or actors.† But what exactly drives someone to kill another human beingRead MoreEveryone Is Living With Sociopaths, And Is Surrounded By Them1283 Words   |  6 Pages Sociopathy and You Everyone is living with sociopaths, and is surrounded by them. Sociopathy is a personality disorder affecting one s thoughts and actions towards others (Personality Disorder), but many sociopaths are hidden from the average citizen (Thomas, 52). Sociopathic behavior originates from social causes, has a large impact on society, and has no cure. People commonly use the term sociopath while knowing little about the social roots and environmental causes of this disorderRead MoreEffects Of Antisocial Personality Disorder On Society1468 Words   |  6 PagesEFFECTS OF ANTISOCIAL PERSONALITY DISORDER The Cause and Effect on Society from being diagnosed with the condition from Adolescence to Adulthood Antisocial Personality Disorder There have been several studies done to demonstrate the condition known as Antisocial Personality Disorder. Around the 19th century it was called, with what the doctors would in the beginning refer to as moral insanity (National Collaborating Centre for Mental Health, 1970). When doctors first came across individualsRead MoreCapital Punishment And The Death Penalty1643 Words   |  7 PagesIn today s world, terrible crimes are being committed daily. Watching the news, listening to the radio or reading a newspaper shows proof of this cruelty. So what can be done about these criminals? Capital punishment has been exposed throughout history; â€Å"In the Jamestown colony of Virginia in 1608, Captain George Kendall was hanged for the capital offense of treason. Among other serious capital crimes in colonial times were murder, rape and witchcraft† (Fridell). The death penalty has been underRead MoreSerial Killers : A Good Thing For A Mother Essay1767 Words   |  8 Pagesand creating a greater chance of sexual problems in their future. Many serial killers reported a higher than average sex drive Even though abuse is extremely prevalent in one way shape or form, not all individuals who grow up to become serial killers were abused, Jeffery Dahmer for examples, supposedly was never abused and is claimed to have had a pretty â€Å"normal† childhood and upbringing. So although a lot of serial killers have many of the same experiences as children and young adults, it provesRead MoreThe Bus Stop Killer By Geoffrey Wansell1563 Words   |  7 PagesBelow is a review of The Bus Stop killer published by Penguin Books in 2011, written by Geoffrey Wansell. It recalls the eventful murders of Milly Dowler, Amà ©lie Delagrange and Marsha McDonnell and the full life story of the serial killer Levi Bellfield. This book outlines the massive, tedious nine-year investigation by police and prosecutors into Levi Bellfield, his eventual arrest and trial. It tells of Bellfield’s controlling, terrifying personality – â€Å"a man who went from charming to monstrousRead MoreThe Internet Can Be A Dark And Dangerous Place1708 Words   |  7 Pagesglobalization around the world, and it makes our life more convenient. In the past, people were doing their needs via conventional ways, but now they are doing most of them via the Internet. As a result, that proves the amazing usages and benefits of the principle invention in modern life. Moreover, everything has affirmative and negative effects, and this also applies to the Internet. In addition, the Internet has been surge increasing of advantages that can result to obtain certain sources whetherRead MoreWhy People Commit Crime When Deciding How Crime Should Be Handled And Prevented1871 Words   |  8 Pagesand ABC Studios† (https://en.wikipedia.org/wiki/Criminal_Minds). This popular series the program is still going strong in 2015. The series follows a team of profilers from the FBI s Behavioral Analysis Unit based in Virginia. The BAU is an exclusive group of profilers who work together analyze America’s most dangerous criminal minds in an effort to anticipate their next move. Each agent in the team brings different views to try and identify th e motivations and the triggers of each predator in anRead MoreThe Effects of Violent Media on Children, Adolescence, and Adults2656 Words   |  11 PagesThe Effects of Violent Media on Children, Adolescence, and Adults Cheri Burns COM/220 August 17, 2011 Mary McWilliams The Effects of Violent Media on Children, Adolescence, and Adults Violence in every form of media is a part of daily life. Children of all ages all over the world are being affected by violence in one form or another. This paper is focusing on television and gaming that children are engaged in. There have been many studies looking at this problem and ways to prevent childrenRead MoreVictims Of Mental Illnesses And Personality Disorders987 Words   |  4 Pagesmisunderstood, individuals suffering from behavioral, personality, mood, and other disabling psychiatric disorders have been the target of infamous horror films, needless imprisonment, and despicable medical and psychiatric institutions. For those of us with mental illnesses, this has created an environment catering to a series of hopeless, paranoid, lonely, and disparaging emotions; stunting their voice and ability to succeed in western culture. The ladder has formulated and promoted dangerous stereotypes

Monday, December 23, 2019

An Older Brothers Influence in James Baldwin’s Sonny’s Blues

In James Baldwin’s â€Å"Sonny’s Blues,† the unspoken brotherly bond between the narrator and his younger brother Sonny is illustrated through the narrator’s point of view. The two brothers have not spoken in years until the narrator receives a letter from Sonny after his daughter dies. He takes this moment as an important sign from Sonny and feels the need to respond. While both Sonny and the narrator live in separate worlds, all Sonny needs is a brother to care for him while the narrator finds himself in the past eventually learning his role as an older brother. When the narrator and Sonny finally get a chance to speak to each other after many years, they begin to slowly open up to each other the grim reality that they face. I said:†¦show more content†¦He knows his brother has as problem with drug addiction, but he does not want to see him give up without a fight. He cares about his brother, which is what Sonny has needed all this time; an olde r brother to tell him that he should not give up, that he should make smart decisions and make something of himself. The narrator is trying to make up for all the time apart that he has spent from Sonny during his time of need, and perhaps that is his way of making himself feel better about abandoning his younger brother so many years before. Sonny has had a problem with drugs for some time, which leads him having to serve a jail sentence. The narrator tries to stay oblivious, which is part of the reason he turned his back on his younger brother for so many years. â€Å"I couldn’t believe it: but what I mean by that is that I couldn’t find any room for it anywhere inside of me. I had kept it outside me for a long time. I hadn’t wanted to know. I had had suspicions, but I didn’t name them, I kept putting them away†(831). The way that he dealt with his younger brother’s problems was by turning his back on them. He knew that Sonny was dealing w ith heavy problems, but chose to look past them and live his own life. He also knows that leaving his brother during the time he needed him the most was wrong of him to do. The narrator goes on to say, â€Å"I didn’t want to believe that I’d ever see my brotherShow MoreRelated The Theme of Identity in Sonnys Blues Essay1622 Words   |  7 Pages James Baldwins short story Sonnys Blues highlights the struggle because community involvement and individual identity. Baldwins leading theme - the discovery of identity - is nowhere presented more successfully than in the short story Sonnys Blues (Reilly 56). Individuals breeds isolation and even persecution by the collective, dominant community. This conflict is illustrated in three ways. First, the story presents the alienation of Sonny from his brother, the unnamed narrator. SecondRead MoreJames Baldwin s Sonny s Blues1452 Words   |  6 PagesJames Baldwin’s Sonny’s Blues is a short story that, for some pe ople, could be considered a challenging read. Not because of the level of difficulty, but for the fact that it shares a lot of human angst. However, Baldwin’s story still manages to be entertaining, as well as holding many life lessons in it. Baldwin’s story teaches lessons such as; dealing with suffering, being supportive, and accepting differences. James Baldwin’s Sonny’s Blues does a noble job of relating to the readers on variousRead MoreJames Baldwins Sonnys Blues1418 Words   |  6 Pages A common idea of James Baldwin is that he happens to write more significant essays rather than fictions or dramatic pieces. However, his most common theme of choice, ones discovery of self-identity- is elaborately broadcasted and exhibited greatly in his short story â€Å"Sonny’s Blues†. First circulated in the late fifties and then again in the mid-sixties, Sonnys Blues explains Baldwin’s reasons for his famous arguments in the arena of Black freedom, while also providing a visual bonding ofRead MoreSonnys blues literary analysis2558 Words   |  7 Pagesï » ¿Jane-Clare Dauito Professor Thorstensen English Composition 2 11 December 2013 Within The Blues James Baldwin’s â€Å"Sonny’s Blues† is a story of how a distant and conflicting relationship between two brothers is saved by the powerful message within music. In â€Å"Sonny’s Blues† the music portrays a very powerful message. The story begins with Sonny being arrested for heroin use. Sonny’s older brother is a school teacher and did not want to believe that the news was true, â€Å"I didn’t want to believe thatRead MoreAnalysis Of James Baldwin s The Blues And Jazz Essay2185 Words   |  9 PagesBorn in Harlem during the mid-1920s’, author James Baldwin carved for himself a space in literary and intellectual spheres of influence ground in the assertion that â€Å"all art is a kind of confession† and that artists must be forced to â€Å"vomit the anguish up,† (Gates Jr. 390). Baldwin’s confessional vomit came from his spirit of evangelism with lyrical stylings of both the blues and jazz. Baldwinâ€⠄¢s writings appropriate all three of these elements of African-American culture in both small, singular elementsRead MoreJames Baldwin s Sonny s Blues2994 Words   |  12 PagesINTRODUCTION Sonny, from James Baldwin’s â€Å"Sonny’s Blues,† is portrayed as a sufferer. He struggles with his stagnation in Harlem, his unfulfilled dreams and the disconnect between himself and his only family, his brother. However, not all hope is lost. He serves as a teacher for others, full of knowledge of how one can truly suffer and still triumph (Norton 47). Only when he is finally able to connect with his brother through music, are his â€Å"blues† finally heard and he affirms his individualityRead MoreThe Light and Darkness of Suffering Depicted in Sonnys Blues2446 Words   |  10 Pagespain that defines us as individuals. The question becomes do we let suffering consume us, or do we let it define our lives? Through James Baldwin’s story, â€Å"Sonny’s Blues†, the manner by which one confronts the light and darkness of suffering determines whether one is consumed by it, or embraces it in order to â€Å"survive.† Viewing a collec tion of these motifs, James Baldwin’s unique perspective on suffering as a crucial component of human development becomes apparent. It is through his compassionate portrayal

Sunday, December 15, 2019

SWOT Analysis and Porter’s 5 Forces analyses of John Lewis Partnership Free Essays

Abstract This paper looks at John Lewis, a top retailer in theUKand a very successful brand in the EU region as a whole. It scans the environment in which John Lewis operates while scrutinizing the attractiveness and competitiveness of the retailing industry in theUnited Kingdom(Porter’s Five Forces analysis). The SWOT analysis is done to bring in to light the retailer’s strengths and weaknesses and to expose any opportunities that it can capitalize on and the possible threats it may stumble upon in the process of further development. We will write a custom essay sample on SWOT Analysis and Porter’s 5 Forces analyses of John Lewis Partnership or any similar topic only for you Order Now Introduction Since its inception in 1864, the John Lewis brand has grown in to one of theUK’s leading departmental stores and enduring brands. John Lewis boasts the only remaining traditionally English brand with a focus on quality, value-for-money and practicality (John Lewis, 2008). John Lewis specializes in selling food and drinks, clothes and household goods. In addition, John Lewis has recently diversified into financial services such as insurance and credit cards. During the early 2000’s, the company experienced serious financial crunches due to tribulations with its supply chain and poor product offerings with the worst time being at the year ending March 31, 2001 when its profits were recorded to be as low as ?2.8m on revenue of more than ?8bn (John Lewis, 2008). However, the retailer managed to turn its fortunes in the preceding years following changes in the management and has since attained a remarkable growth in profits due to rigorous cost cutting, promotions, widespread store refurbishment and aggressive marketing (Economist, 2012). Thus, profit before tax (?997) and net profit (?860m) for the year ending March 31, 2011 were at their highest since 2001 (John Lewis, 2012). However, following the credit crisis in the US and the difficult trading environment in the UK over the 2010 Christmas period, the company’s sales growth saw a marked slow-down and its shares plummeted almost overnight (Economist, 2012). John Lewis has recently gained the title of â€Å"bell-weather† in theUKretailing industry, which means that if John Lewis is besieged, the whole sector is also struggling to stand on its feet. To this end, the SWOT analysis below looks at the environment in which John Lewis is operating, bringing in to light the companyà ¢â‚¬â„¢s strengths and weaknesses while exposing the opportunities that the institution can capitalize on and the possible threats it may lurch in to in the process of further growth. SWOT Analysis Strengths John Lewis enjoys a strong brand of embodying qualities, practicality and value-for-money promoting its customer loyalty (John Lewis, 2012). John Lewis profits have been growing steadily since 2001 and the cash position was very strong as at the year ended 31 March 2011 marking a decade of enormous economic growth (MS, 2011). The highly qualified management team has being greatly praised for having reversed John Lewis fortunes in the last decade. John Lewis aggressively markets itself and has recently used celebrities like as their brand ambassadors (John Lewis, 2012). Weaknesses John Lewis performance slipped over the 2010 Christmas period. While all retailers practically underperformed during this time, John Lewis was the most exposed. At the time of writing, the share price was 361p with the 52-week low of 367p and high of 759p, which means that John Lewis MS had lost more than 50% of its value during the year (Sunday Times, 2011). Similarly, the price/earnings ratio of 9.4 is very low as compared to that of its competitor’s i.e Mark and Spenser. The price/earnings ratio is the key indicator of investor assurance in a company (Arnold, 2002). John Lewis has recently started cutting prices to match up the ever increasing competition. This may devalue the brand (The Economist, 2012). The company has been recently criticized for fuelling accusations of poor managerial incompetence, corporate governance and lack of transparency infuriating many large investors (Nugent and Hawkes, 2012). Opportunities The idea of developing markets to Asiapresents large opportunities for John Lewis. Designing of trendier clothes would attract young and potential customers to its stores. Online sales provide a great opportunity since online margins are higher citing extensive growth from online companies like eBay (John Lewis, 2011). The adoption of healthy lifestyles by customers presents an opportunity to sell healthy foods and sports gear. Growing insurance and credit card industry. The industry has been on an upward trend over the past decade. Considering that John Lewis has a division that contributes over 23% of its total revenue dedicated to this segment, it is likely to reap significant benefits if this opportunity is fully utilized. Threats Currently, John Lewis target group are older customers usually over 45 years. This might pose as a risk in the future due to the fact that today’s 20-30 year olds will still stay trendy after 10-20 years and might be reluctant to shop in John Lewis, especially taking into consideration the desire for people to look younger nowadays (The Economist, 2012). Jeremy Paxman shaped a storm of negative publicity when he criticized John Lewis underwear due to lack of support (Nugent and Hawkes, 2012). Even though it is considered that every third woman and fifth man in the UKbuys John Lewis underwear, the publicity may have an adverse effect on sales (John Lewis, 2012). The stated poor corporate governance in the company might lead to a fall in the interest margins and reduced revenues accrued from the cash equity business. Such declines may lead to a situation whereby clients lose their confidence on the company’s ability to meet its financial obligations. In addition, a decline in returns indicates that the group lacks the ability to deploy its resources to profitable ventures. Porter’s Five Forces Level of competition Competition in the retail industry sector is extremely fierce. Predicament to this problem is exacerbated by the fact that institutions are diversifying into non-core turfs thus creating extra competition. John Lewis is particularly exposed to competition as it sells not only food and drinks but also apparel and household goods. This leaves it vulnerable to competition from giant supermarkets such as Tesco, Asda, Sainsbury’s and clothes retailers such as Next, Topshop, Marks Spencer and Zara. Porter (1985) wrote that â€Å"companies pursue one of three generic strategies: low cost, differentiation or hybrid†. In this regard, John Lewis has long tried to distinguish itself from competition by placing itself as a higher quality value-for-money brand. However, this has being greatly affected by the cuttings in apparel prices which poses a risk of de-valuing the brand in the market and losing the scope of specialization (Arnold, 2012). However not a key business for John Lewis, the John Lewis credit cards and insurance face a lot of competition from banks and building societies. Threat of Substitutes Apparently, there are no major substitutes to food and clothes. This makes the threat of substitutes relatively low. Notably, the key threat in substitutes in the food market is mainly Waitrose, while Peter Jones and Marks and Spencer offer high quality apparel. Asda and Tesco have also introduced less affordable alternatives and are even trading dinner jackets (Wilkes, 2012). In this regards, the threat of substitutes is relatively high. Threat of New Entrants The threat of new entrants is relatively low. This is due to the massive capital investments required in setting up a successful chain store. Also, the retail industry is mature and a new entrant in the market would consider offering something radically new, which is quite difficult to do in cloth retailing. All key retailers have strong reputable brand names therefore benefits from customer loyalty, which becomes increasingly important in homogenous markets (Doyle, 2002). The existing retailers are firmly clenching on to their market shares and would use all available methods to counter any new entrants i.e. litigation. Importantly, the lack of market knowledge – particularly for foreign investors-possess as a barrier to new entrants. Bargaining Power of Buyers Is relatively high. The buyer’s concentration is high giving them an advantage in dictating tastes and rules. The switching costs are low and there are plenty of alternatives. The UKeconomy is prospected to slow down by mid 2013 forcing retailers to cut down prices and focus more on customer needs (BBC, 2012). Bargaining Power of Suppliers Is rather low. John Lewis being a large company listed with a huge turnover, suppliers always want their products on the retailer’s shelves in order to reach a large customer base enjoyed by John Lewis (Daveyand Laurance, 2008). Unlike other stores, John Lewis is not overly dependent on suppliers as it mainly sells own branded products. This means that it largely buys raw materials and not finished goods, which is favourable for margins (John Lewis, 2012). Conclusion Although John Lewis managed to conquer its financial crisis in the early 2000’s, it now faces a slowdown in its profit gains. This has being partly contributed by the past economic crunch in theUnited Stateswhich spread to Europe and to theUKmainly (ABC News, 2008). As the spending power of consumers decreases, customers get more cautious and start to shop around more for cheaper products (John Lewis, 2012). Even though John Lewis has a lot of strength to help maintain its leading position in the UK retail market, it should also be on the verge of managing its weaknesses and be particularly cautious with regard to any form of bad publicity that may tarnish its name. John Lewis should consider all possible means of maintaining investor relations and consider reforming its executive management to improve its corporate image. Developing in to other markets and online sales present great opportunities and John Lewis should not vacillate in embracing them (BBC, 2012). References ABC News (2008). Buffet: US essentially in recession. 3 March 2008. www.acnews.go.com (Accessed 31/07/2012) Arnold, G. (2012). Corporate financial management. 3d. ed.Essex: Prentice Hall. BBC (2012). Darling signals economic slowdown. 8 March 2012. www.news.bbc.co.uk (Accessed 31/07/2012) Davey, J and Laurance, B (2008). John Lewis under fire: how the City turned against Rose. The Sunday Times. 16 March 2008, p.12-13 Dess, G.D., Lumpkin, G.T. andTaylor, M.L. (2004). Strategic Management: Creating Competitive Advantages. McGraw Hill Professional, p. 75 Doyle, P. (2012). Marketing Management and Strategy 3d ed., Pearson Education. Financial Times (2012). Market data. Information on oil prices. 24 March 2012. www.ft.com (Accessed 31/07/2012) LegalMedical (2008). Man loses MS grape case. 14 March 2008. www.legal-medical.co.uk (Accessed 31/07/2012) John Lewis (2012). John Lewis Annual report 2011. www.johnlewis.com (Accessed 31/07/2012) Nugent, H and Hawkes, S (2012). George follows Jeremy Paxman as John Lewis faces another brief challenge. 20 March 2012. www.timesonline.co.uk (Accessed 31/07/2012) Porter, M. (1985) Competitive advantage: creating and sustaining superior performance.New York: Free Press The Economist (2012). The world in figures: industries. The world in 2012. p124, 126 The Economist (2012). A Rose by any other name. A retailing star ticks off investors at an awkward time. 13 March 2012, p58-60 The Sunday Times (2012). Top 200 companies indices. 16 June 2012, p.19 Wilkes, D (2007). Asda launches ?35 tuxedo in attempt to sew-up formal attire market. The Daily Mail. 14 November 2007. www.dailymail.co.uk (Accessed 31/07/2012) How to cite SWOT Analysis and Porter’s 5 Forces analyses of John Lewis Partnership, Essay examples

Saturday, December 7, 2019

iPhone Maintain its Initial Momentum Case Study

Question: Discuss about the iPhone Maintain its Initial Momentum. Answer: Introduction: Apple Incorporation is one of the most observable companies in the world and has a very good brand value which is recognize by consumers and appreciated worldwide. The dominance of the brand Apple in Asia especially in India is huge. Except from being a computer manufacturing company Apple has made evolution in the Smartphone industry by introducing the most sophisticated and premium quality Smartphone known as iPhone which changed the face of Apple Incorporation. The man behind this innovation of iPhone is Steve Jobs. Not only in the field of Smartphones but also introducing sophisticated electronics goods like Apple iPod, Apple Mac Book and Apple Watch. The iPhone was launched in January, 2007 and from that period it has created a noise among several consumers. For this case study the researcher has selected India among others Asian countries to evaluate the questions and provide solutions accordingly. In a market place there are two types of environment which are not controllable but they affect various marketing strategies. The two environments consist of micro and macro environments. The micro environment is all the internal factors which include the suppliers, sellers, customers and the general public. And the macro environment consists of demographic forces, economic factors, and technological factors, social and cultural factors of any organization. Both this above mentioned environment are to be judged carefully before entering into a market as it provides detail information about the market scenarios. For evaluating the impact of micro and macro environment in Indian the researcher is going to describe it with a SWOT Analysis. Strengths: One of the most differential factors of Apple is their Brand Value and quality of products they provide to their customers. Not only Apple manufacturer good products but also promotes innovation. In Indian marketing place if a brand like Apple has to survive it has to promote consumer loyalty. As Indian customers are committed to their brands and have social and cultural behavior attached to them. The brand Apple has the ability to promise brand value to their customers by providing exceptional quality of products, high class technology and premium image (Rachet . 2014) Weakness: The weakness associated with the Brand Apple is that they charge a very high price for their products and there are lots of restrictions in the software of the iPhones which creates a great hazard for consumer to adapt the technology. And there are many companies those sale there product at a cheaper rate compared to Apple. So if Apple needs to succeed in India it has to lower its price (Tar . 2013) Opportunity: As the growing potential of Smartphones are getting larger. There is large market potential in India which Apple can utilize to capture and retain valuable customers. Due to constant technological advancement Apple has always been able to delivered sophisticated products and this encourages Indian customers to purchase iPhone more than any other brands (Rachet . 2014) Threat: The biggest threat associated with Apple is Android and Samsung. As iPhone runs on iOS software which is not so much user friendly and android software which is known as the best operating mobile software are getting consumer preferences more. Another important threat to Apple is the Brand Samsung which is very much in competition with them. The differentiation factor of Samsung that it has a varied number of products. While Apple only concentrates only with iPhone. To penetrate and explore the Indian market place Apple needs to make changes in their product line with much more number of Smartphones and a consumer friendly operating system (Tar . 2013) So with the help of the SWOT Analysis we can get a wider view of what are the factors Apple must concentrate on before launching iPhone in India and how Apple can solve those issues permanently. The Strengths and Weakness of Samsung and Apple are as follows: Samsung: It is one of the largest manufacturers of television sets and mobile phones. It is also one of the companies that is dominating the market share of 21.4% of Smartphones. It has a very intensive research team and exceptional design capabilities. With strong manufacturing units and spontaneous marketing abilities they are impressing lots of consumers (Cive. 2013) The weakness related to Samsung that it is not able to cope up with the marketing strategies implemented by Apple. Competition from several other brands like Xiaomis and Huaweis are penetrating the market (Cive. 2013). As Samsung devices are mostly equipped with Google Android operating system most consumer have a perception that Android is an inferior product in respect to Apple iOS operating software. Consumers also think that Samsung products are not so technologically advanced as compare to Apples. Another weakness of Samsung is that their marketing strategies are not classy as Apples. Apple: The Strengths of Apple are it is one of the most valuable brands across the world. With constant innovation of products and a positive brand image Apple is leading the Smartphone market globally. Apple always penetrates the market with market skimming pricing strategy with the help of which they receive high initial returns on their investments. Apple incorporation is always innovating so they are quite aware of the new technologies which provide them a competitive benefit over other brands. The weakness prevailing with Apple is that they have a very rigid distribution network which only enables them to select certified seller of its product. As the distribution of the product get limited the market reach of Apple decreases. Due to their high pricing strategies Apple products are not entertained by low end markets. And it is only consider for those consumers with a high level of purchasing power. As in India low end marketing customer are more than 70% of the market the sales growth of Apple tends to fall (Hill et al. 2014). Recommendation to Apple: If Samsung needs to dominate the Asian market then it is necessary for them in innovating their products and uniqueness of their smart phones. The main problem with Samsung mobile devices is that they are very slow and often needs a lot of charging. The battery life is also poor. Another crucial factor is that Samsung does not put lot of efforts when it comes to marketing and promotion. With high quality of advertisement and promotional awareness they can dominate the market. Samsung concentrates not only in mobile phones but with a huge numbers of products which deteriorate its image and brand value. So if they want to establish themselves as one the leading Smartphones Brand in Asia they must focus on mobile devices only (Sarwar et al. 2013). There are few strategies with the help of which Apple can surpass Samsung growth in Asian Market. The first step that Apple needs to follow is to expand their distribution network across Asian countries, by not only selecting authorized sellers but also including sellers from different domains. This can gradually increase the potential customers in global marketing scenario. The next step is to increase the demand of Smartphones and tablets among Asian countries. As Apple only promotes iPhone, and focus only on that product it will be beneficial for them if they increase the number of product lines and innovate more products they will be getting a competitive advantages over other companies. Another important factor by which Apple can succeed is by lowering it prices (Cusumano . 2013). This decreasing of prices can be done by charging less to the consumer and having low limits of profit from them. Innovating low cost product for Asian countries and maintaining same quality standards. Accomplishment of all the services related to product features should be available to the customers. For example basic apps, Apple News, Apple Pay and iBooks are not available in Asian countries. Absent of local languages in iPhones are also a barrier for apple in Asian countries. If Apple has to grow in Asia the above mentioned factors should be properly analyzed and evaluated accordingly to make Apple as dominant leader of Smartphones in Asia (Sarwar and Soomro 2013). Conclusion: The assessment deals with the impact and effects of different marketing environments on the strategies of Apple while launching its iPhone in India. Apple is one the most innovative companies in the world. And with their high skilled employees they can literally transform the evolution of Smartphones globally. As far India is considered it is one of the growing economies and if Apple uses its strategies right they can really become the market leader. While Samsung is dominating the market with new product lines and comparatively less prices than Apple it is necessary for Apple to adapt to these changes. Moreover Apple needs to focus on customer retention by providing them valuable after sale services and introducing more new features in their product. One of the most adverse problems Apple is facing is labour disputes in their manufacturing plant in China, which increases the price of the product gradually so it is necessary for them to open more manufacturing units across the world. References: Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Civi, E., 2013. Marketing strategies to survive in a recession.International Journal of Business and Emerging Markets,5(3), pp.254-267. Cusumano, M.A., 2013. The apple-samsung lawsuits.Communications of the ACM,56(1), pp.28-31. Fisher III, W.W. and Oberholzer-Gee, F., 2013. Strategic management of intellectual property.California management review,55(4), pp.157-183. Harris, L.K., 2014. Apple Computer Pricing Strategy: Key Success Factors and Profit Margin. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Rachet, B., 2014. Swot Analysis of Apple Inc.Docs. school Publications. Rani, H.M.N.S., Zuber, F., Yusoof, M.S., Zamziba, M.N. and Toriry, S.A., 2016. Managing Cross-Cultural Environment in Samsung Company: Strategy in Global Business.International Journal of Academic Research in Business and Social Sciences,6(11), pp.605-613. Sarwar, M. and Soomro, T.R., 2013. Impact of Smartphones on Society.European Journal of Scientific Research,98(2), pp.216-226. Sun, Y., 2014. A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study of iPhone. Tar, A., 2013. Apple SWOT Analysis. Yi, C., 2013. Unlocking a Balance in US Mobile Phone Locking Policies.Available at SSRN 2394292.